Sears customers used their mobile devices to shop and make purchases during the Thanksgiving holiday weekend and on Cyber Monday, delivering double digits gains for the retailer.

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

Sears Holdings Corp. is letting consumers order groceries, pharmaceutical prescriptions and other products using their smartphones and pick them up at the nearest Kmart or get them delivered.

In an exclusive interview, a Sears Holdings executive discussed the mobile strategy for Kmart and the retail giant’s mobile Web sites and smartphone applications.