Sears is rolling out new mobile-driven service enabling customers to pick up their online purchases at any of its stores without leaving their car following a successful test.
Articles Tagged ‘Sears’
A recent Sears SMS blast offered Shop Your Way members $15 off of a $100 purchase, reflecting how the retailer is using personalized mobile offers and driving redemptions rates up.
NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year.
As Sears Holdings Corp. continues to shift its focus to being more of a membership-driven retailer, mobile is playing a key role in enhancing member engagements in store and online.
Sears has been actively building up its Shop Your Way loyalty program into a multichannel program over the past few years, but it seems to have missed the mark by not including a mobile call-to-action in its “12 Days of Kardashian Christmas” campaign.
Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.
Kmart and Sears are ramping up their Shop Your Way membership program with holiday-time deals and mobile application updates.
Retailers such as Sears and Gilt are reporting an increase in mobile conversion rates thanks to enhanced user experiences that are faster, more personalized and require fewer steps to check out.
PHILADELPHIA – A Staples executive at eTail East said that location-based, in-application coupons not only help the retailer hit higher levels of mobile commerce, but are also one of the few ways that the company can track the in-store to online sales impact.
PHILADELPHIA – A Rue La La executive at eTail East pointed to multichannel users as key to the brand’s success as more traffic, revenue and investment shifts over to mobile.