Articles Tagged ‘Sears’


Sears Outlet exec: Mobile search results in higher in-store traffic

March 25, 2016

NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase.

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Mobile commerce week in review: Loyalty’s fun side

March 14, 2016

Mobile loyalty is getting more personal and entertaining, a trend that was clearly evident from last week’s mobile commerce news. Watch this video for the full analysis.

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Sears boosts St. Patrick’s Day anticipation with in-app instant win game

March 11, 2016

Sears is tapping into the luck of the mobile application this St. Patrick’s Day by introducing a themed instant win game for Shop Your Way members.

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How Sears is repositioning itself as a smart home tech hub

February 25, 2016

PALM DESERT, CA – A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives.

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Kmart, Sears embrace mobile’s exclusivity with inventory scanning, sales alerts

February 11, 2016

Kmart and Sears have both updated their applications with the ability to receive alerts on specials before they are available more broadly and scan in-store items to check online inventory, highlighting how retailers can leverage mobile to provide added value to loyal shoppers.

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Sears incentivizes app downloads with free in-store shipping perk

December 8, 2015

Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app and receive complimentary shipping.

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Sears rolls out dynamic site for appliance assistance on mobile

November 3, 2015

Sears is pushing sales for home improvement and appliance services with a new dynamic Web site that emphasizes mobile utility and supports the retailer’s reputation as a leader in this segment.

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Sears integrates online and in-store shopping journey for appliance buyers

October 21, 2015

Sears continues to lead the way in innovative omnichannel experiences with today’s launch of Meet with an Expert, a new service promising a seamless journey for home-appliance buyers from online research through to the in-store experience.

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Phablets do not solve all mobile shopping pain points: ecommerce execs

October 15, 2015

RANCHO MIRAGE, CA – Executives from VF Corp. and Sears Holdings Corp. at the Mobile Shopping Summit 2015 said they are testing bigger add-to-cart buttons on mobile to address the growing use of phablets.

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Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

September 16, 2015

How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

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