Articles Tagged ‘Sears’


Sears rolls out mobile-enabled in-vehicle pickup to all stores

February 12, 2014

Sears is rolling out new mobile-driven service enabling customers to pick up their online purchases at any of its stores without leaving their car following a successful test.

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Sears sees redemption rates increase with personalized mobile offers

January 21, 2014

A recent Sears SMS blast offered Shop Your Way members $15 off of a $100 purchase, reflecting how the retailer is using personalized mobile offers and driving redemptions rates up.

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Century 21 prioritizes mobile in significant loyalty program push

January 14, 2014

NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year.

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Sears pivots brand focus to membership with mobile as linchpin

December 30, 2013

As Sears Holdings Corp. continues to shift its focus to being more of a membership-driven retailer, mobile is playing a key role in enhancing member engagements in store and online.

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Sears misses out on loyalty-building opportunity with Kardashian holiday campaign

December 24, 2013

Sears has been actively building up its Shop Your Way loyalty program into a multichannel program over the past few years, but it seems to have missed the mark by not including a mobile call-to-action in its “12 Days of Kardashian Christmas” campaign.

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Sears moves Black Friday deals onto loyalty app for early access

November 18, 2013

Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.

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Kmart, Sears anticipate holidays with app updates and in-store deals

October 16, 2013

Kmart and Sears are ramping up their Shop Your Way membership program with holiday-time deals and mobile application updates.

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Gilt, Sears experience higher mobile conversions in build up to holidays

October 10, 2013

Retailers such as Sears and Gilt are reporting an increase in mobile conversion rates thanks to enhanced user experiences that are faster, more personalized and require fewer steps to check out.

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Staples exec applauds location-based coupons for driving mcommerce, attribution

August 16, 2013

PHILADELPHIA – A Staples executive at eTail East said that location-based, in-application coupons not only help the retailer hit higher levels of mobile commerce, but are also one of the few ways that the company can track the in-store to online sales impact.

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Rue La La exec: Multiscreen users six times more valuable than single-screen shoppers

August 15, 2013

PHILADELPHIA – A Rue La La executive at eTail East pointed to multichannel users as key to the brand’s success as more traffic, revenue and investment shifts over to mobile.

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