NEW YORK – A Sears executive at the Mobile FirstLook: Strategy 2012 conference yesterday said seven out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Mobile performance satisfaction levels started out high over the Thanksgiving holiday weekend but degraded as the holiday shopping season progressed, according to a recent report from Compuware Gomez.

Sears and Kmart are using QR codes on out-of-home advertising to enable holiday shoppers on-the-go to purchase toys directly from their smartphones.

By reducing the number of elements on its mobile site, Sears has improved both the performance and variability of the destination, according to Keynote Systems Inc.

Sears Holdings Corp. has integrated a PayPal feature to its mobile commerce offerings to provide easier check-out convenience to on-the-go consumers.

A Sears Holdings Corp. executive said that mobile is key to the Sears and Kmart brands’ overall marketing, commerce and customer service strategy.

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

Sears Holdings Corp. has released its annual Tools Catalog for online and – for the first time – on mobile, with QR codes incorporated into the iPad, print and online versions to take the retailer’s catalog merchandising strategy to the next level.