NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase.
Articles Tagged ‘Sears’
Mobile loyalty is getting more personal and entertaining, a trend that was clearly evident from last week’s mobile commerce news. Watch this video for the full analysis.
Sears is tapping into the luck of the mobile application this St. Patrick’s Day by introducing a themed instant win game for Shop Your Way members.
PALM DESERT, CA – A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives.
Kmart and Sears have both updated their applications with the ability to receive alerts on specials before they are available more broadly and scan in-store items to check online inventory, highlighting how retailers can leverage mobile to provide added value to loyal shoppers.
Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app and receive complimentary shipping.
Sears is pushing sales for home improvement and appliance services with a new dynamic Web site that emphasizes mobile utility and supports the retailer’s reputation as a leader in this segment.
Sears continues to lead the way in innovative omnichannel experiences with today’s launch of Meet with an Expert, a new service promising a seamless journey for home-appliance buyers from online research through to the in-store experience.
RANCHO MIRAGE, CA – Executives from VF Corp. and Sears Holdings Corp. at the Mobile Shopping Summit 2015 said they are testing bigger add-to-cart buttons on mobile to address the growing use of phablets.
Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington PostSeptember 16, 2015
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.