A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.
Articles Tagged ‘Scott Hudler’
Following a test in several markets over the past few months, Dunkin’ Donuts is taking its new DD Perks loyalty program national in a move that could have a big impact on the volume of mobile payments.
Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.
Dunkin’ Donuts is strengthening its position in the mobile space by updating its commerce-enabled application with location-based offers that reward consumers for paying through their handsets.
Dunkin’ Donuts is accelerating its position in mobile commerce with a new iPhone and Android application that lets consumers pay for beverages, food and merchandise at the point-of-sale.