Articles Tagged ‘Scott Forshay’


Target enlists mobile Web to crack second-screen commerce

March 19, 2014

Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.

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How mobile changed bricks-and-mortar shopping – for better or worse

October 9, 2013

Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.

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Is mobile loyalty working?

December 20, 2012

Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.

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Home Depot puts location in the forefront to drive in-store traffic, mobile sales

November 5, 2012

Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.

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47 percent of top retailers have a mobile site and app: study

October 19, 2012

Although less than half of the top 300 retailers surveyed have both a mobile application and site, it is a 161 percent year-over-year increase, according to a new study from Acquity Group.

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Transitional marketing and the connected screen

October 1, 2012

How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?

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Mobile is key driver in back-to-school retail success

August 2, 2012

Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.

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Sophisticated game mechanics for luxury mobile marketing

January 30, 2012

Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.

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Mobility and the art of contextual relevance

October 17, 2011

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

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