Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.
Although less than half of the top 300 retailers surveyed have both a mobile application and site, it is a 161 percent year-over-year increase, according to a new study from Acquity Group.
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.
Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.
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May 26, 2013