With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience.
Articles Tagged ‘Scott Forshay’
French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.
Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.
Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.
Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.
Although less than half of the top 300 retailers surveyed have both a mobile application and site, it is a 161 percent year-over-year increase, according to a new study from Acquity Group.
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.