Coffee giant Starbucks is continuing to put QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.
Sonic is plastering QR codes on its packaging as part of a bigger campaign to encourage users to donate money towards school supplies and materials across the United States.
Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection.
Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.
Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.
As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.
Mobile bar code scanning experienced continued rapid growth in the fourth quarter of 2010, reflecting increased adoption of smartphones for every-day activities such as shopping, product information and Web usage.
A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.
The New York Auto Show has partnered with ScanLife to let show visitors buy tickets directly via their mobile devices.
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May 22, 2013