Articles Tagged ‘ScanLife’


Starbucks flaunts Verismo products via QR code push

November 7, 2012

Coffee giant Starbucks is continuing to put QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.

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Sonic opts for mobile bar codes to drive donations

October 15, 2012

Sonic is plastering QR codes on its packaging as part of a bigger campaign to encourage users to donate money towards school supplies and materials across the United States.

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Lacoste personalizes mobile shopping experience with QR codes

August 23, 2012

Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection.

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How retailers can use QR codes to prevent showrooming

July 27, 2012

Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.

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Express takes bigger plunge into mobile with QR codes, SMS

June 27, 2012

Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.

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Smashbox drives sales via mobile bar codes

October 11, 2011

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

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Retailers generating some of the most scanned 2D bar code campaigns

April 19, 2011

As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.

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Mobile bar code usage grows 1,600 percent in 2010: Scanbuy

January 11, 2011

Mobile bar code scanning experienced continued rapid growth in the fourth quarter of 2010, reflecting increased adoption of smartphones for every-day activities such as shopping, product information and Web usage.

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Mobile bar code scanning became mainstream this holiday season: Scanbuy

December 27, 2010

A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.

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The New York Auto Show lets visitors buy tickets via mobile

November 12, 2010

The New York Auto Show has partnered with ScanLife to let show visitors buy tickets directly via their mobile devices.

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