The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

ORLANDO, FL – Many merchants still have reservations about near field communication and mobile payments that must be addressed to convince them to make the necessary upgrades to their point-of-sale systems, according to a CTIA panelist.

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.

Mobile bar code scanning experienced continued rapid growth in the fourth quarter of 2010, reflecting increased adoption of smartphones for every-day activities such as shopping, product information and Web usage.

A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.

The New York Auto Show has partnered with ScanLife to let show visitors buy tickets directly via their mobile devices.

Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.

Tommy Bahama is selling its sunglasses via a QR code featured in a print ad in Esquire magazine.

Scanbuy Inc. is introducing a bar code registration service that links everyday products to valuable content via a camera phone.

LAS VEGAS – Mobile commerce is all about creating a convenient experience built on trust, according to a Walmart executive during a panel discussion at CTIA.