Footwear brand Converse is partnering with retailer Journeys on an in-store mobile bar code campaign that lets users shop the company’s famous line of Chuck Taylor shoes.

Mobile bar codes are increasingly gaining momentum and companies such as Toys R Us and Glamour are placing them on billboards and walls – providing consumers another way to shop their favorite products.

Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes.

Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.

Starbucks is using QR codes in various in-store locations around the United States and in popular magazines to promote its new line of Fall coffee products.

Film production company Fox Searchlight Pictures is drawing promotion for its new “Martha Marcy May Marlene” film via mobile bar codes.

Tribeca Film Festival is employing QR codes to let filmmakers reach more individual consumers and give festival attendees access to movie trailers and special videos from their mobile devices.

As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.