Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.

Starbucks is using QR codes in various in-store locations around the United States and in popular magazines to promote its new line of Fall coffee products.

Film production company Fox Searchlight Pictures is drawing promotion for its new “Martha Marcy May Marlene” film via mobile bar codes.

Tribeca Film Festival is employing QR codes to let filmmakers reach more individual consumers and give festival attendees access to movie trailers and special videos from their mobile devices.

As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.

The Home Depot has rolled out a nationwide mobile bar code program to influence purchase intent in-store and drive consumers to its locations via digitally-enhanced direct mail pieces and print ads.

ORLANDO, FL – Many merchants still have reservations about near field communication and mobile payments that must be addressed to convince them to make the necessary upgrades to their point-of-sale systems, according to a CTIA panelist.

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.