Grocery store chain Safeway is beefing up its mobile strategy with a new shopping application that delivers coupons and other offers to a customer’s loyalty card.

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.

Safeway’s Randalls Food Market has launched a mobile coupon program to help its customers save time, money and trees.