Brands and retailers are incorporating mobile into their day-to-day initiatives to drive in-store traffic and increase sales. However, many marketers still fall short with their campaigns due to poor execution.
Online retailer Cafe Press has rolled out a mobile commerce-enabled site that lets consumers shop its inventory of products.
Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty.
Lenovo has rolled out a commerce-enabled mobile site to let consumers buy electronic gadgets while on the go.
Kansas City Steak Co. is letting consumers buy a selection of meats, sides and desserts and get them delivered to their door via a new mobile-optimized site.
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May 25, 2013