Articles Tagged ‘Rue La La’


Thanksgiving weekend shows highest numbers yet for mobile sales

December 2, 2014

As retailers’ use of mobile becomes more advanced, consumers are faced with less need to shop in-store, causing an unprecedented number to skip the lines and opt for online, as shown from this past weekend.

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How Rue La La, Urban Outfitters use social content to become lifestyle brands

November 18, 2014

Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.

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Rue La La app’s card-scanning feature allows for speedy purchases

July 28, 2014

Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members.

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Rue La La refines app to propel conversions

February 28, 2014

Rue La La’s new revamp of its iPhone application is geared towards eliminating any distractions that cause cart abandonment and includes photos and a new checkout page.

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Rue La La exec: Prioritize mobile tactics based on core business goals

January 17, 2014

NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.

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Google Wallet makes gains against PayPal in mcommerce checkout

December 13, 2013

After integrating Google Wallet Instant Buy into their mobile sites or applications, Rue La La, Newegg and Fancy all saw an increase in conversion rates from standard mobile checkout.

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Buy Now beats Shop Now in driving mobile conversions: Rue La La

November 1, 2013

Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.

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Rue La La exec: Multiscreen users six times more valuable than single-screen shoppers

August 15, 2013

PHILADELPHIA – A Rue La La executive at eTail East pointed to multichannel users as key to the brand’s success as more traffic, revenue and investment shifts over to mobile.

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Announcing winners of the 2012 Mobile Commerce Awards

January 4, 2013

Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

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Walmart is Mobile Retailer of the Year

December 31, 2012

Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

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