Articles Tagged ‘Rue La La’


Rue La La refines app to propel conversions

February 28, 2014

Rue La La’s new revamp of its iPhone application is geared towards eliminating any distractions that cause cart abandonment and includes photos and a new checkout page.

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Rue La La exec: Prioritize mobile tactics based on core business goals

January 17, 2014

NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.

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Google Wallet makes gains against PayPal in mcommerce checkout

December 13, 2013

After integrating Google Wallet Instant Buy into their mobile sites or applications, Rue La La, Newegg and Fancy all saw an increase in conversion rates from standard mobile checkout.

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Buy Now beats Shop Now in driving mobile conversions: Rue La La

November 1, 2013

Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.

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Rue La La exec: Multiscreen users six times more valuable than single-screen shoppers

August 15, 2013

PHILADELPHIA – A Rue La La executive at eTail East pointed to multichannel users as key to the brand’s success as more traffic, revenue and investment shifts over to mobile.

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Announcing winners of the 2012 Mobile Commerce Awards

January 4, 2013

Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

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Walmart is Mobile Retailer of the Year

December 31, 2012

Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

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Rue La La Thanksgiving Day mobile sales increase 75pc year-over-year

November 27, 2012

Flash sales site Rue La La saw a record amount of traffic and sales during Thanksgiving Day last week with mobile playing a key role.

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Rue La La updates mobile app as mobile sales exceed 40pc

October 4, 2012

Flash sale retailer Rue La La continues to take a leading role in mobile by bringing out an application for the new Apple iPhone 5, which was introduced last month and has a bigger screen than previous models.

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Rue La La exec: Tablets make up 50pc of mobile revenue

August 17, 2012

BOSTON – A Rue La La executive at the eTail Boston Mobile Shopping Summit said that mobile continues to be a strong revenue driver for the company with half of sales coming via tablets, predominately from iPads.

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