Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.
Articles Tagged ‘Rue La La’
Flash sales retailer Rue La La is pairing content with commerce for its newest platform, entitled Rue Now, which brings lifestyle and fashion-related news to its site and application visitors, highlighting a desire to cater to on-the-go millennials.
PALM DESERT, CA – A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales.
Flash sales retailer Rue La La is attempting to capitalize on its 60 percent of traffic stemming from mobile devices by integrating Apple Pay into its application, offering time-strapped consumers additional payment options.
While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.
Rue La La paused sales through its mobile application and Web site on June 24 to commemorate victims of the attack at the Emanuel African Methodist Episcopal Church in Charleston, with the exception of a t-shirt, sales of which will benefit nonprofits that help bridge racial divides.
Rue La La is enabling mobile and online shoppers to sample cotton items from top brands such as Hudson Jeans and Springfield as part of a new partnership with Cotton Inc. that will see the flash sales site offer a series of four curated cotton collections.
As retailers’ use of mobile becomes more advanced, consumers are faced with less need to shop in-store, causing an unprecedented number to skip the lines and opt for online, as shown from this past weekend.
Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.
Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members.