Articles Tagged ‘Rue La La’


Rue La La sees increased smartphone app engagement with Apple Watch

June 29, 2015

While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.

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Rue La La halts most sales to support nonprofits focused on race issues

June 25, 2015

Rue La La paused sales through its mobile application and Web site on June 24 to commemorate victims of the attack at the Emanuel African Methodist Episcopal Church in Charleston, with the exception of a t-shirt, sales of which will benefit nonprofits that help bridge racial divides.

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Rue La La teams with Cotton Inc. for mobile takeover

May 12, 2015

Rue La La is enabling mobile and online shoppers to sample cotton items from top brands such as Hudson Jeans and Springfield as part of a new partnership with Cotton Inc. that will see the flash sales site offer a series of four curated cotton collections.

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Thanksgiving weekend shows highest numbers yet for mobile sales

December 2, 2014

As retailers’ use of mobile becomes more advanced, consumers are faced with less need to shop in-store, causing an unprecedented number to skip the lines and opt for online, as shown from this past weekend.

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How Rue La La, Urban Outfitters use social content to become lifestyle brands

November 18, 2014

Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.

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Rue La La app’s card-scanning feature allows for speedy purchases

July 28, 2014

Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members.

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Rue La La refines app to propel conversions

February 28, 2014

Rue La La’s new revamp of its iPhone application is geared towards eliminating any distractions that cause cart abandonment and includes photos and a new checkout page.

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Rue La La exec: Prioritize mobile tactics based on core business goals

January 17, 2014

NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.

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Google Wallet makes gains against PayPal in mcommerce checkout

December 13, 2013

After integrating Google Wallet Instant Buy into their mobile sites or applications, Rue La La, Newegg and Fancy all saw an increase in conversion rates from standard mobile checkout.

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Buy Now beats Shop Now in driving mobile conversions: Rue La La

November 1, 2013

Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.

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