Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.
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As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a seamless omnichannel shopping experience, with mobile often playing a starring role.
Retailers such as Walmart are tapping into mobile’s always-on nature this holiday season with channel-specific promotions to fill the lulls in holiday shopping. However, marketers need to dig deeper into tailored product recommendations that will drive last-minute sales.
With consumers spending as much as $48,000 on purchases made via mobile, it is clear that the medium is not just for small-ticket purchases any longer.
Retailers will have their hands full this holiday season trying to lure consumers into their own branded applications, while also keeping a close eye on how products and offers appear in third-party apps.
Free shipping offers have traditionally been one of the top strategies for online retailers to entice shoppers to make purchases during the busy holiday season. However, as consumers increasingly turn to their smartphones for shopping needs, marketers need to ensure they have consistent offers on both desktop and mobile.
With mobile expected to play a bigger role in consumers’ shopping activities this holiday season, Kohl’s is making mobile a key part of its marketing strategy, including plans to offer free Wi-Fi in all of its stores and a foursquare check-in promotion.
Four out of five mobile and tablet owners will use their devices in their shopping activities for the upcoming holiday season, according to a new report from Google.
Mobile is transforming in-store shopping by enabling consumers to use their handsets to compare prices. However, showrooming is just one small part of how mobile will impact in-store shopping, with apps, coupons and push notifications increasingly being used to drive foot traffic.
While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.