Articles Tagged ‘RSR Research’


49pc of retailers say driving in-store sales is mobile priority

February 28, 2014

When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.

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Merchants uncovering how to drive loyalty through coupon apps

February 24, 2014

With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.

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ShopRite streamlines in-store checkout via customer-facing app

February 7, 2014

ShopRite has begun piloting a program that leverages mobile scanning to simplify the checkout experience for consumers.

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Starbucks eyes bigger role in mobile payments with loyalty as linchpin

January 31, 2014

Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.

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Is mobile failing at driving in-store traffic?

January 27, 2014

With light foot traffic dragging down retail sales over the holidays even as mobile commerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.

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EBay struggles with translating mobile might offline

January 24, 2014

While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.

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Verizon redesigns in-store experience with hands-on mobile approach

January 10, 2014

Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.

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Retailers must have tablet-first Web experiences in post-PC world

January 8, 2014

While tablet-driven sales were strong during the 2013 holiday shopping season, they could have been even higher if it were not for the fact that retailers continue to underinvest in tablet strategies, particularly when it comes to device-specific Web sites.

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Retailers should focus on loyalty over promotions in apps

December 26, 2013

It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.

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Retailers lag on new opportunities with mobile gift cards

November 18, 2013

While retailers such as Dunkin’ Donuts and Starbucks are on the cutting edge when it comes to mobile gift cards, most merchants are still lagging in the space even as the opportunities take off thanks to Bluetooth LE, growing availability of NFC, social gift cards and Apple’s AirDrop.

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