When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.
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With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.
ShopRite has begun piloting a program that leverages mobile scanning to simplify the checkout experience for consumers.
Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.
With light foot traffic dragging down retail sales over the holidays even as mobile commerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.
While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.
Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.
While tablet-driven sales were strong during the 2013 holiday shopping season, they could have been even higher if it were not for the fact that retailers continue to underinvest in tablet strategies, particularly when it comes to device-specific Web sites.
It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.
While retailers such as Dunkin’ Donuts and Starbucks are on the cutting edge when it comes to mobile gift cards, most merchants are still lagging in the space even as the opportunities take off thanks to Bluetooth LE, growing availability of NFC, social gift cards and Apple’s AirDrop.