Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.
Articles Tagged ‘Ritesh Bhavnani’
According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.
Domino’s Pizza’s new iPad application gives marketers a much-needed example of how to create compelling mobile ordering apps with 3D technology and touch-based features.
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.
Greggs, one of the largest bakery chains in Britain, is testing a new mobile rewards application that merges its loyalty program and payments to update traditional in-store processes.
It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.
Procter & Gamble is drilling the benefits of mobile coupons into consumers’ minds through a new ad that leverages the brand’s massive newspaper efforts.
At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.
Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.
Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.