Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.
Articles Tagged ‘Ritesh Bhavnani’
Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.
Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?
Arm & Hammer has rolled out a holiday campaign that streamlines the redemption process for rebates, loyalty and coupons.