Articles Tagged ‘Ritesh Bhavnani’


Yogen Fruz treats customers with new mobile payment option

April 3, 2014

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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Greggs ditches tradition with loyalty, payments app

January 22, 2014

Greggs, one of the largest bakery chains in Britain, is testing a new mobile rewards application that merges its loyalty program and payments to update traditional in-store processes.

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Top 10 mobile trends for brands in 2014

January 6, 2014

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

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Procter & Gamble drives mobile wallet adoption via print ad

January 2, 2014

Procter & Gamble is drilling the benefits of mobile coupons into consumers’ minds through a new ad that leverages the brand’s massive newspaper efforts.

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Looking back at 2013: Report card on top mobile predictions

December 27, 2013

At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.

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Victoria’s Secret bets on augmented reality to boost holiday sales

October 14, 2013

Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.

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How mobile image recognition enhances in-store shopping

September 9, 2013

Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.

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Mary Meeker’s Internet Trends report dissected

June 10, 2013

Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.

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7 deadly sins as applied to QR codes

May 20, 2013

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

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Top 10 mobile trends for brands and retailers this year

January 3, 2013

How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?

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