The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

Twenty-seven percent of top U.S. retailers do not have a mobile presence and are missing out on key opportunities to engage with new and existing consumers, according to a new study by 2ergo.

Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

Mobile search is surging, but the ability to get your product seen has never been more challenging.

Many retailers who consider themselves cross-channel are still struggling with a heavily siloed and disconnected environment.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.