New research from Deloitte reveals that 27 percent of consumers are interested in home delivery for recurring purchases ordered through digital platforms, but few are actively exercising these features.
Articles Tagged ‘retailers’
Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit.
NEW YORK – A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead – in part because of mobile’s growth – which poses a significant problem for retailers because it is still crucial to brand success.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Luxury Daily today – Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context.
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.