The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

Feeling the pressure of needing to keep up with consumers’ expectations in the quickly evolving digital and mobile landscape, 20 retailers have teamed up to issue a list of ways that technology vendors can help.

Financial institution U.S. Bank and retailer REI have teamed up to make credit card approval easier and faster for consumers shopping in-store via an iPhone application.

By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.