Articles Tagged ‘retailers’


Retailers settling into analysis paralysis over mobile commerce progress

October 9, 2014

As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.

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Major retailers are missing out on mobile revenue

May 23, 2014

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

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How retailers should select their mobile payment platform

March 25, 2014

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

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Why mobile commerce must not turn into ecommerce lite

January 2, 2014

The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.

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6 geofencing tips for retailers to deliver targeted advertising

October 15, 2013

Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.

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5 factors to consider before entering mobile commerce

April 17, 2013

Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.

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Driving retail revenue through mobile apps

December 27, 2012

Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.

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Retailers turn to push messaging to reach holiday shoppers

December 21, 2012

Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.

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Mobile’s threat to traditional retail

December 13, 2012

It is time to think differently about how retail works as lines become blurry.

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Mobile brings online shopping back into the aisle

October 29, 2012

Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.

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