Social media is playing a vital role in this year’s holiday retail season, with the best deals generating the most buzz, according to a report by Brandwatch.
Articles Tagged ‘retailers’
While Amazon’s Prime Now delivery service remains a top threat to retailers this holiday season, the key to maintaining sales stems from offering a multitude of shipping options on mobile applications and sites so that consumers can select the method best suited to their needs.
Old Navy is not letting the end of summer pass by without a final attempt to drive sales for its warm weather apparel, leveraging the pull of fashion bloggers and Twitter to help extend the appeal of these items into fall.
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.
New research from Deloitte reveals that 27 percent of consumers are interested in home delivery for recurring purchases ordered through digital platforms, but few are actively exercising these features.
Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit.
NEW YORK – A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead – in part because of mobile’s growth – which poses a significant problem for retailers because it is still crucial to brand success.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Luxury Daily today – Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context.
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.