The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.
Articles Tagged ‘retailers’
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.
Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.
Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.
It is time to think differently about how retail works as lines become blurry.
Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.
Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on The Children’s Place’s and TigerDirect.com’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.
Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.
Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.