Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

Feeling the pressure of needing to keep up with consumers’ expectations in the quickly evolving digital and mobile landscape, 20 retailers have teamed up to issue a list of ways that technology vendors can help.

Financial institution U.S. Bank and retailer REI have teamed up to make credit card approval easier and faster for consumers shopping in-store via an iPhone application.

By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

Twenty-seven percent of top U.S. retailers do not have a mobile presence and are missing out on key opportunities to engage with new and existing consumers, according to a new study by 2ergo.