Articles Tagged ‘retailers’


27pc of consumers want digital delivery for CPG products: Deloitte

June 26, 2015

New research from Deloitte reveals that 27 percent of consumers are interested in home delivery for recurring purchases ordered through digital platforms, but few are actively exercising these features.

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With social media buy buttons taking off, retailers should dive in now

June 15, 2015

Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit.

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Forrester analyst: Customer loyalty is dead but still vital for retailers

June 11, 2015

NEW YORK – A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead – in part because of mobile’s growth – which poses a significant problem for retailers because it is still crucial to brand success.

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7 areas for retailers to pay attention in year of cautious optimism

January 26, 2015

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

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Retailers struggling to connect cross-channel dots: L2 – Luxury Daily

November 13, 2014

Luxury Daily today – Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context.

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Retailers settling into analysis paralysis over mobile commerce progress

October 9, 2014

As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.

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Major retailers are missing out on mobile revenue

May 23, 2014

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

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How retailers should select their mobile payment platform

March 25, 2014

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

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Why mobile commerce must not turn into ecommerce lite

January 2, 2014

The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.

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6 geofencing tips for retailers to deliver targeted advertising

October 15, 2013

Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.

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