Articles Tagged ‘retail’


66pc of tablet shoppers leverage mobile during path to purchase: report

October 17, 2014

Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.

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Retailers should look beyond beacons to drive relevancy during holidays

September 26, 2014

Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season.

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Mobile POS still fails to deliver on line-busting promise

September 24, 2014

While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.

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Mobile shopping officially trumps desktop: report

September 9, 2014

Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.

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Checkout 51 quickly gains two million users interested in CPG coupons

September 8, 2014

Consumer-packaged goods companies Unilever, Kellogg’s, Johnson & Johnson, Mondelez, SC Johnson, General Mills and Heinz are some that have aided couponing mobile application Checkout 51 in its milestone of obtaining two million users.

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Creating content is worth the investment: Mr Porter editor – Luxury Daily

September 4, 2014

Luxury Daily today – Creating content is worth the investment: Mr Porter editor; Land Rover unveils opportunity for space flight.

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Macy’s offers browser-based wallet to streamline holiday purchasing

September 3, 2014

Macy’s has rolled out a browser-based digital wallet solution called My Wallet, available to in-store, online and mobile shoppers, that places users’ credit cards and Macy’s digital coupons and promotions in one place.

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Cross-functional collaboration fuels mobile ROI

August 21, 2014

Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.

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WGSN bets on third-party vendors to introduce ecommerce on Instagram

August 20, 2014

Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.

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House of Fraser’s beacon-enabled mannequins revamp in-store experience

August 19, 2014

British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.

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