Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
Articles Tagged ‘retail’
Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season.
While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.
Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.
Consumer-packaged goods companies Unilever, Kellogg’s, Johnson & Johnson, Mondelez, SC Johnson, General Mills and Heinz are some that have aided couponing mobile application Checkout 51 in its milestone of obtaining two million users.
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Macy’s has rolled out a browser-based digital wallet solution called My Wallet, available to in-store, online and mobile shoppers, that places users’ credit cards and Macy’s digital coupons and promotions in one place.
Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.
Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.