Articles Tagged ‘retail’


Cross-functional collaboration fuels mobile ROI

August 21, 2014

Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.

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WGSN bets on third-party vendors to introduce ecommerce on Instagram

August 20, 2014

Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.

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House of Fraser’s beacon-enabled mannequins revamp in-store experience

August 19, 2014

British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.

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3 steps that allow mobile programs to build shopper trust

August 19, 2014

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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Back-to-school spending to grow 3.3pc: NRF

August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

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Multichannel brands are quicker to adopt mobile-optimized Web sites: report

June 13, 2014

Multichannel retailers are quicker to adapt to mobile than their pure-play counterparts, according to a new report released by IMRG.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

April 11, 2014

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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BMW aims to equip ConnectedDrive service with real-time maps – Luxury Daily

April 11, 2014

Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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