Articles Tagged ‘retail’


Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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Mobile execs reflect on how 2015 is different

February 23, 2015

PALM DESERT, CA – Executives from a number of digital companies in attendance at eTail West 2015 offered their thoughts on what is the biggest difference in mobile commerce and retail for 2015.

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Visually driven retailer apps should jump on Apple, Pinterest initiative

February 17, 2015

Retail mobile applications are likely to gain an advantage in product promotion through Pinterest’s new Apple partnership for suggesting apps to Pinners, reflecting how the social pin board is seeking to better serve users through search and commerce tactics.

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4 marketing requirements to make 2015 even more profitable

February 13, 2015

Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.

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Eight out of 10 retailers to increase mobile budgets in 2015: report

February 10, 2015

Eight out of 10 retailers in a recent survey said they plan to increase their mobile budgets by at least 20 percent in 2015, according to the 2015 State of Retailing Online report from Shop.org and Forrester Research.

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Retailers must embrace in-store pickup

January 29, 2015

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

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Design and the future of retail in quest of millennials

January 28, 2015

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

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7 areas for retailers to pay attention in year of cautious optimism

January 26, 2015

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

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Stage Stores amplifies engagement by 133pc with mobile chat

January 21, 2015

Department store company Stage Stores saw a 133 percent increase above their standard response rate from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases.

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Why are so few retailers achieving true omnichannel functionality – and is it even possible?

January 8, 2015

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

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