As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach.
Articles Tagged ‘retail’
Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.
While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.
Luxury Daily today – Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context.
Luxury Daily today – Better retail experiences depend on technology integration: report; Brands look to Q4 for revenue uptick: Wealth-X.
With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season.
While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.