The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
Articles Tagged ‘retail’
Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
NEW YORK – Consumers no longer think in terms of platforms the way they are traditionally defined and instead expect mobile, online and offline retail experiences to match up, an executive from American Apparel said in a panel.
Home shopping innovator QVC is continuing its growth into multiplatform retailing with the debut of a channel and accompanying ecommerce platform dedicated to beauty products.
Retail behemoth Walmart has invested $50 million into local Chinese logistics and grocery delivery platform New Dada in a move that will proliferate the company’s reach overseas and help corner mobile delivery.
Despite the future of retail clearly resting within the mobile space, many retailers are still in denial about the inevitability of the shift into the platform, according to a research study undertaken by NewStore.
Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship-to-store option for online and mobile customers free of charge.
Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.
NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.