Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
Articles Tagged ‘retail’
The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.
Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
British department store Harrods brought together eight fashion taste makers for a photo shoot in London as part of its first Digital Fashion Summit.
British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Luxury Daily today – Amazon poised to gobble up Canadian ecommerce sales: L2; Thailand tourism looks to spring back from protest-fueled dip.
Luxury Daily today – Vertu links technology to fashion via $11K alligator leather smartphone; Boodles documentary delves into the rarely seen world of high-jewelry.
Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.