While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.
Articles Tagged ‘retail’
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With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season.
While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.
Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.
Consumer-packaged goods companies Unilever, Kellogg’s, Johnson & Johnson, Mondelez, SC Johnson, General Mills and Heinz are some that have aided couponing mobile application Checkout 51 in its milestone of obtaining two million users.