Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.

NEW YORK – Here are some photos from the National Retail Federation’s 101st Annual Convention & Expo.

Mobile retail marketing is predicted to rake in $15 billion in 2012, a 50 percent growth from 2011, according to a study from Juniper Research.

Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

In its third annual Mobile Audit, Acquity Group found that retail adoption of mobile strategies such as mobile sites and applications jumped significantly in the past year.

The largest retailers have mobile in the crosshairs and plan to increase their mobile investment for the upcoming year, according to a new report from BDO USA.

British online retailer ASOS is expanding its mobile commerce reach with an iPad, iPhone and iPod touch application that lets consumers shop the company’s full range of products.

Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.

Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.