There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
Articles Tagged ‘retail’
PALM DESERT, CA – Executives from a number of digital companies in attendance at eTail West 2015 offered their thoughts on what is the biggest difference in mobile commerce and retail for 2015.
Retail mobile applications are likely to gain an advantage in product promotion through Pinterest’s new Apple partnership for suggesting apps to Pinners, reflecting how the social pin board is seeking to better serve users through search and commerce tactics.
Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.
Eight out of 10 retailers in a recent survey said they plan to increase their mobile budgets by at least 20 percent in 2015, according to the 2015 State of Retailing Online report from Shop.org and Forrester Research.
Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Department store company Stage Stores saw a 133 percent increase above their standard response rate from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases.
The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”