87pc of tablet owners use devices for holiday shopping: study
December 9, 2011According to a study from Zmags, 87 percent of tablet owners are predicted to use their mobile devices this holiday season to shop.
According to a study from Zmags, 87 percent of tablet owners are predicted to use their mobile devices this holiday season to shop.
A study from the Mobile Marketing Association and Sybase 365 predicts that 62 percent of mobile consumers will use their devices to make purchases this holiday season.
Mobile retail marketing is predicted to rake in $15 billion in 2012, a 50 percent growth from 2011, according to a study from Juniper Research.
A new study from Canadian agency Cossette finds that 41.7 percent of women who are smartphone owners surveyed said they used their mobile devices to research information about beauty products.
Nearly 13 million mobile users used a mobile banking app in June – up 45 percent from the fourth quarter of 2010, per a new study by comScore.
Brands are increasingly using mobile as a means of reaching local consumers, with a new report from Millennial Media finding that local marketing grew 22 percent month-to-month.
Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.
More than 25 percent of United States consumers would be more willing to make mobile payments if they trusted the device’s security, according to a study by MEF.
Almost three-quarters of consumers – 72 percent – are using their mobile phones to receive coupons, product deals and price alerts, according to a new mobile shopping survey from PriceGrabber.
Research by Informa Telecoms and Media finds that global SMS traffic is expected to increase to 8.7 trillion messages in 2015 from 5 trillion messages in 2010, signaling a big opportunity for retailers and marketers alike.