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Articles Tagged ‘Research’


87pc of tablet owners use devices for holiday shopping: study

December 9, 2011

According to a study from Zmags, 87 percent of tablet owners are predicted to use their mobile devices this holiday season to shop.


62pc of mobile consumers to make purchase via device during holidays: study

November 9, 2011

A study from the Mobile Marketing Association and Sybase 365 predicts that 62 percent of mobile consumers will use their devices to make purchases this holiday season.

Mobile retail marketing spend to reach $15B by 2016: study

November 9, 2011

Mobile retail marketing is predicted to rake in $15 billion in 2012, a 50 percent growth from 2011, according to a study from Juniper Research.

42pc of female Canadian smartphone users research beauty products on mobile

November 3, 2011

A new study from Canadian agency Cossette finds that 41.7 percent of women who are smartphone owners surveyed said they used their mobile devices to research information about beauty products.

Mobile banking app usage in US increases 45pc: study

October 28, 2011

Nearly 13 million mobile users used a mobile banking app in June – up 45 percent from the fourth quarter of 2010, per a new study by comScore.

Local marketing campaigns grow 22pc month-to-month: study

September 9, 2011

Brands are increasingly using mobile as a means of reaching local consumers, with a new report from Millennial Media finding that local marketing grew 22 percent month-to-month.

Brand loyalty highest in Gen X consumers: eMarketer

September 6, 2011

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

More than 25p of US consumers would buy on mobile if secure: study

July 11, 2011

More than 25 percent of United States consumers would be more willing to make mobile payments if they trusted the device’s security, according to a study by MEF.

Majority of consumers already using mobile for deals

May 31, 2011

Almost three-quarters of consumers – 72 percent – are using their mobile phones to receive coupons, product deals and price alerts, according to a new mobile shopping survey from PriceGrabber.

Global SMS traffic to reach 8.7 trillion by 2015: study

February 3, 2011

Research by Informa Telecoms and Media finds that global SMS traffic is expected to increase to 8.7 trillion messages in 2015 from 5 trillion messages in 2010, signaling a big opportunity for retailers and marketers alike.