Mobile has made businesses more open and collaborative with each other, but those that resist this trend will be left behind in the coming years, according to a new report from Samsung.
Articles Tagged ‘Research’
After entering Asia at a high rate of speed, luxury brands quickly oversaturated the region which has caused a number of recent store closures and the need to rethink retail strategy, according to a new report by Boston Consulting Group.
NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.
Mobile banking users are set to reach 2 billion by 2020, according to a new report from Juniper Research, suggesting that banks are placing as much effort on digital marketing and tools as traditional brands.
Women are 86 percent more likely to make a purchase on mobile, says a new report from Liftoff, suggesting that women may be the best demographic for marketers to put their attention on.
Sales from mobile commerce are up 40 percent this year, making it the fastest-growing channel compared to ecommerce’s 11 percent increase year-over-year, according to a new report from Astound Commerce.
Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.