Luxury Daily today – Maserati diversifies content on mobile app to up engagement; Zegna places emphasis on footwear in new styling series.
Articles Tagged ‘Research’
Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
Luxury Daily today – Ferragamo encourages brand exploration via Vanity Fair mobile effort; Chinese watch demand increases 59pc, drives global market: report.
Luxury Daily today – Harrods touts dining experiences with #TwentyAteDays countdown; 80pc of Shanghai consumers made a luxury purchase within the last year: study
Luxury Daily today – Net-A-Porter creates buzz for Porter magazine with photo-sharing app; The global retail store is dead, claims BCG.
While Amazon, Staples and Walmart are getting mobile redirects from search results right, others are not and risk being downgraded in Google search results, according to a new study from Pure Oxygen Labs.
A new report by Forrester Research found that 49 percent of investors check their investment account balances on a PC, while 3 percent use a mobile phone.
Tablet owners are proving to be a particularly lucrative market for retailers since nearly half of these consumers visit retail mobile applications and sites, according to a new report from Millennial Media.
Three-quarters of affluent consumers are planning on making apparel purchases during the next year, but are also becoming more price conscious, according to a new study by Unity Marketing.
NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.