NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.
Articles Tagged ‘Research’
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
Financial institution JPMorgan Chase is top dog when it comes to mobile banking with a strategy that includes applications, a mobile Web site and a SMS program, according to a new study from Keynote Systems.
There are many ways that weak research, combined with poor analysis, can lead to bad conclusions.
Less than one-third of the top 100 retailers have a tablet-optimized mobile site, pointing to the growing tablet market and challenges that retailers are facing when creating mobile initiatives, according to a new study from Zmags.
Fueled by large financial institutions, mobile banking grew 63 percent from 2010 to 2011 and reached 22 million new consumers in 2011, according to a study from Javelin Strategy and Research.
Citibank found that 77 percent of its tablet application users interacted with three or more screens inside the app, pointing to the increased usage of tablets for mobile banking.
Mobile shopping proved to be on the rise for the 2011 holiday season with 14.3 percent of Black Friday Web traffic attributed to mobile, according to a new report from IBM Coremetrics.
After a season of explosive growth for mobile commerce, a study commissioned by Motricity found that 64 percent of mobile holiday consumers plan to use their devices to shop more in 2012.
Eighty-seven percent of consumers prefer Web – either mobile or desktop – when shopping, according to a new study commissioned by Zmags.