Articles Tagged ‘Research’


Messaging is the most important part of mobile strategy: Forrester analyst

April 28, 2016

NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

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Convergence of bricks-and-mortar and mobile is vital for banks: report

February 22, 2016

Banks should focus on providing a more omnichannel experience by tying mobile into bricks-and-mortar experiences, as 70 percent of consumers with smartphones are interested in such services, according to Mercator Advisory Group.

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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report

February 5, 2016

The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.

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Influencer marketing needs to prioritize content over commerce

January 29, 2016

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

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Executives pessimistic about future of watch and jewelry industry: L2

December 30, 2015

Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.

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Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report

December 18, 2015

Social media is playing a vital role in this year’s holiday retail season, with the best deals generating the most buzz, according to a report by Brandwatch.

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Mobile payments fail to impress so far this holiday season: report

December 7, 2015

Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.

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Burberry most successful apparel brand on digital channels: L2

December 2, 2015

Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.

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70pc of millennial women want push notifications for an immediate-use offer: report

October 23, 2015

Location-based mobile applications are trending well with millennial consumers, with 84 percent acting on push-notifications from these platforms, according to a new report from Retale.

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Banking apps a bright spot as banks struggle with loyalty: IBM

October 22, 2015

As conducting financial tasks on smartphones gains widespread adoption, consumers are increasingly using mobile banking applications, with 86 percent believing they are easy to use, according to a new report from IBM.

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