Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.
Articles Tagged ‘Research’
Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.
NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.
Banks should focus on providing a more omnichannel experience by tying mobile into bricks-and-mortar experiences, as 70 percent of consumers with smartphones are interested in such services, according to Mercator Advisory Group.
The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
Social media is playing a vital role in this year’s holiday retail season, with the best deals generating the most buzz, according to a report by Brandwatch.
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.