Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.
Articles Tagged ‘Research’
As mobile commerce continues to outpace general ecommerce, consumers in three countries – China, Turkey and United Arab Emirates – are currently dominating smartphone shopping, according to a new report from PayPal and Ipsos.
While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.
Eight out of 10 retailers in a recent survey said they plan to increase their mobile budgets by at least 20 percent in 2015, according to the 2015 State of Retailing Online report from Shop.org and Forrester Research.
More consumers are using their smartphones for purchases beyond just a cup of coffee, with a new survey finding that half of mobile Internet users have made a major financial purchase, such as getting a mortgage, buying a car or investing in stocks, from a mobile device.
One reason why retailers are losing their intimidation of online giants such as Amazon is because so many now believe the purpose of mobile is to drive shoppers to stores, according to a recent report from RSR Research.
NEW YORK – A Deloitte executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that mobile commerce’s impact is actually bigger than perceived.
NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference.
While mobile holiday shopping was bigger than ever this year, a recent survey shows that 96 percent of those questioned plan to use their mobile devices to find better retail bargains in 2015.
Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions.