Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions.
Articles Tagged ‘Research’
Luxury Daily today – Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.
Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.
Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.
Luxury Daily today – Fly Blade app connects consumers to Hamptons in just three clicks; South Korea boasts highest global credit card penetration: report.
Luxury Daily today – Mobile is not just about shrinking content; Millennials render campaigns extinct, channels irrelevant.
NEW YORK – Retailers need to drill deeper into the data provided by geofences to better align related services with the objectives of consumers, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
Luxury Daily today – Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad; Reputation risks arise for luxury brands in emerging markets: report.
Luxury Daily today – 89pc of prestige hotels investing in mobile site: L2; Schiaparelli celebrates couture relaunch with digital scrapbook.