Articles Tagged ‘Research’


76pc of marketers prioritize social over other mediums for product debuts

December 5, 2016

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

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Gucci boasts strongest digital performance among fashion brands: L2

December 2, 2016

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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5 strategies to attract the affluent shopper

November 7, 2016

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

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Mobile banking to grow to 2B users by 2020: report

October 19, 2016

Mobile banking users are set to reach 2 billion by 2020, according to a new report from Juniper Research, suggesting that banks are placing as much effort on digital marketing and tools as traditional brands.

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Women 86pc more likely to make a purchase through a mobile app: report

October 12, 2016

Women are 86 percent more likely to make a purchase on mobile, says a new report from Liftoff, suggesting that women may be the best demographic for marketers to put their attention on.

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Mobile apps outpace mobile Web commerce for first time: report

October 3, 2016

Sales from mobile commerce are up 40 percent this year, making it the fastest-growing channel compared to ecommerce’s 11 percent increase year-over-year, according to a new report from Astound Commerce.

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Mobile apps responsible for 80pc of digital media growth: report

September 15, 2016

Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.

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92pc of mobile researchers make relevant purchases within one day: Google

September 13, 2016

Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.

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Messaging is the most important part of mobile strategy: Forrester analyst

April 28, 2016

NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

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Convergence of bricks-and-mortar and mobile is vital for banks: report

February 22, 2016

Banks should focus on providing a more omnichannel experience by tying mobile into bricks-and-mortar experiences, as 70 percent of consumers with smartphones are interested in such services, according to Mercator Advisory Group.

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