Articles Tagged ‘Research’


Deloitte exec says focusing on mobile conversions sends retailers down wrong path …

January 16, 2015

NEW YORK – A Deloitte executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that mobile commerce’s impact is actually bigger than perceived.

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Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference.

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96pc of consumers will search for mobile coupons in 2015: report

December 31, 2014

While mobile holiday shopping was bigger than ever this year, a recent survey shows that 96 percent of those questioned plan to use their mobile devices to find better retail bargains in 2015.

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Does customer service have a place with self-sufficient mobile shoppers?

November 21, 2014

Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions.

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Loro Piana aims for conversions with new mobile site – Luxury Daily

October 28, 2014

Luxury Daily today – Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.

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66pc of tablet shoppers leverage mobile during path to purchase: report

October 17, 2014

Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.

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Optimizing mobile advertising on dimensions that really matter

October 10, 2014

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

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Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

July 22, 2014

Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.

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Fly Blade app connects consumers to Hamptons in just three clicks – Luxury Daily

June 27, 2014

Luxury Daily today – Fly Blade app connects consumers to Hamptons in just three clicks; South Korea boasts highest global credit card penetration: report.

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Mobile is not just about shrinking content – Luxury Daily

June 26, 2014

Luxury Daily today – Mobile is not just about shrinking content; Millennials render campaigns extinct, channels irrelevant.

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