Articles Tagged ‘Research’


By 2020, businesses will have to get used to the open economy: report

February 17, 2017

Mobile has made businesses more open and collaborative with each other, but those that resist this trend will be left behind in the coming years, according to a new report from Samsung.

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Streamlining, optimizing to be retail buzzwords in 2017: BCG

February 16, 2017

After entering Asia at a high rate of speed, luxury brands quickly oversaturated the region which has caused a number of recent store closures and the need to rethink retail strategy, according to a new report by Boston Consulting Group.

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Mobile search correlates to higher purchase conversion rate

January 19, 2017

NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.

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76pc of marketers prioritize social over other mediums for product debuts

December 5, 2016

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

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Gucci boasts strongest digital performance among fashion brands: L2

December 2, 2016

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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5 strategies to attract the affluent shopper

November 7, 2016

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

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Mobile banking to grow to 2B users by 2020: report

October 19, 2016

Mobile banking users are set to reach 2 billion by 2020, according to a new report from Juniper Research, suggesting that banks are placing as much effort on digital marketing and tools as traditional brands.

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Women 86pc more likely to make a purchase through a mobile app: report

October 12, 2016

Women are 86 percent more likely to make a purchase on mobile, says a new report from Liftoff, suggesting that women may be the best demographic for marketers to put their attention on.

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Mobile apps outpace mobile Web commerce for first time: report

October 3, 2016

Sales from mobile commerce are up 40 percent this year, making it the fastest-growing channel compared to ecommerce’s 11 percent increase year-over-year, according to a new report from Astound Commerce.

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Mobile apps responsible for 80pc of digital media growth: report

September 15, 2016

Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.

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