Outdoor apparel and accessories retailer REI is running a rich-media interactive mobile ad campaign that lets consumers shop for winter gear no matter where they are.

Outdoor apparel and accessories retailer REI is using an augmented reality application to let consumers win prizes and drive in-store traffic to its new New York location.

A common trend in 2011, was the creation of retail mobile applications meant to serve as a utility and to cultivate loyal customers.

Financial institution U.S. Bank and retailer REI have teamed up to make credit card approval easier and faster for consumers shopping in-store via an iPhone application.

The day the iPhone app came out, REI’s Facebook fans were asking where the Android version was. To meet the needs of its customers, the retailer quickly built an Android version.

Ski/snowboard equipment and apparel brands Black Diamond, Burton, K2, Obermeyer and Smith are featured in the new shopping section of the REI Snow Report application for iPhone and iPod touch.