Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Reebok, Nautica and Target are offering coupons via the CouponCabin.com platform on the company’s Web site and new iPhone application.

Reebok has launched the very first shoe customization application, allowing users to customize and buy their uniquely designed trainers right from their mobile phones.