Movie rental merchant redbox has rolled out a gifting option in time for the holiday season that lets movie lovers gift DVD rentals to friends and family through the company’s Web site or SMS.

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.

Movie rental merchant redbox has unveiled a suite of new and enhanced mobile tools in an attempt to stay ahead of the competition and let consumers access their accounts using smartphones.

Little Caesar’s, Redbox and Toms Shoes are partnering with Signal, formerly Interactive Mediums, to drive traffic to their locations.

Redbox surpassed one million downloads in the App Store – with word-of-mouth and an email campaign attributed to the application’s success.

Neese Products LLC has released an iPhone application called Red Box Free Rental Promo Codes that serves consumers coupons to be redeemed at Redbox DVD rental kiosks.