Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million – and an executive discussed the organization’s increasing focus on mobile at Nonprofit Mobile Day.

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.