NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

NEW YORK – A Google official predicted that consumers will buy larger and more expensive goods via mobile this holiday season during a panel at the Mobile Marketing Summit.

EBay and Amazon account for 70 percent of the mobile commerce market, according to a panel at Mobile Marketing Day 2010.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

NEW YORK – Retailers and marketers have to take account of the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.