Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.

PayPal is piloting a program in Singapore’s subway stations to enable commuters to shop and pay for Valentine’s Day gifts on the go.

DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.

Internet grocer Peapod, Coca-Cola and Procter & Gamble’s Charmin are giving smartphone owners in Philadelphia another way to shop for groceries while they commute to work.

EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.

Grocery store chain Winn-Dixie is using QR codes to help customers serve a special Valentine’s Day meal without the need for reservations or to spend a lot of money.

In its first move into mobile marketing, Pacific Natural Foods is rolling out new packaging this year that features QR codes as a way to simplify shopping for groceries in a store.

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.

Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning, according to a new survey from Chadwick Martin Bailey and iModerate Research Technologies.