No, this is not just another rambling piece about why QR codes do not work.

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

Convenience store chain Kangaroo Express is enhancing its loyalty program with QR codes and SMS to make it easier for customers to access content and special offers.

It is no wonder that QR codes are changing the way consumers shop via their mobile devices and companies such as L’Oreal and Coach are continually looking at ways to incorporate the technology to help drive sales.

TV viewers are engaging with the social media symbols they see on their TV screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.

Canadian health and beauty care products online retailer Well.ca is giving Toronto commuters a way to purchase many frequently used items by scanning a QR code with their smartphones.

Voss Artesian Water is running an SMS donation campaign that supports the building of clean water access points in Africa.

It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.

American designer Coach is placing QR codes on its mailers that not only promote its Kristin satchel, but direct shoppers to the company’s mobile site where they can buy it.