Articles Tagged ‘QR codes’


7 deadly sins as applied to QR codes

May 20, 2013

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.


JanSport enhances OOH effort with QR codes, NFC to drive retail traffic

May 8, 2013

Outdoor gear brand JanSport is leveraging QR codes and NFC to mobilize transit shelters around New York’s Union Square neighborhood and drive foot traffic into retailer Paragon Sports’ nearby location.

Re/Max leverages QR codes to mobilize business cards

April 23, 2013

Re/Max real estate agents are putting QR codes on their business cards to link homebuyers to relevant information and, ultimately, help close sales.

KFC flaunts new product, drives sweepstake entries via QR code implementation

April 2, 2013

KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.

Are luxury watchmakers missing out on mobile sales? – Luxury Daily

March 29, 2013

Luxury Daily today - Are luxury watchmakers missing out on mobile sales?; Bentley bolsters US Flying Spur launch via three-city tour.

QR codes: The key to loyalty and payments?

March 22, 2013

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Franck Muller connects print, social media via QR code – Luxury Daily

March 15, 2013

Luxury Daily today – Franck Muller connects print, social media via QR code; Why Bulgari’s legal issues will not damage its reputation.

Rita’s Italian Ice harnesses power of mobile to build loyalty club

March 14, 2013

Rita’s Italian Ice is using QR codes and a mobile application to promote the company’s annual Free Ice day, as well as build up its new loyalty club.

Adspace Digital Mall Network implements NFC to bolster consumer interaction

March 13, 2013

Adspace Digital Mall Network has teamed up with Blue Bite to install near field communication technology into 140 malls and interact with shoppers in a new way.

Yogurtland leverages mobile to drive trial for new flavors

March 6, 2013

Frozen yogurt chain Yogurtland is taking a big scoop of mobile for its new Flavor Quest promotion that includes a new smartphone application and in-store QR codes.