MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program
Articles Tagged ‘QR codes’
Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.
Mattel and Walmart are ramping up a QR code-driven virtual toy store program first introduced last year with more locations around Canada to help commuters shop for gifts this holiday season.
PayPal’s decision to support QR codes for mobile payments reflects the technology’s ubiquity while cementing the company’s aspirations to transfer its online success to bricks-and-mortar transactions.
H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.
Sperry Top-Sider is triggering participation for an online campaign by plastering mobile bar codes on pieces of print collateral.
Fragrance maker and retailer Bond No. 9 has brewed up a QR-code enabled strategy to drive sales for its latest scent, HTTP://BondNo9.com.
Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.
What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.