Articles Tagged ‘QR codes’


Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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Toys R Us taps QR codes for easy navigation to Thanksgiving deals

November 10, 2014

Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.

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Zapper boosts at-the-table mobile payments via QR codes

August 7, 2014

Hundreds of independent restaurants and chains are enabling diners to scan a QR code printed on bills using a free mobile app without having to wait for a card terminal.

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7-Eleven’s Coca-Cola promotion taps mobile for a unified experience

July 3, 2014

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.

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MAC Cosmetics crafts mobile campaign to drive sales

January 13, 2014

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program

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Denny’s boosts QR code, augmented reality strategy with social campaign

November 7, 2013

Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.

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Walmart, Mattel boost QR code-driven toy sales with more locations

November 6, 2013

Mattel and Walmart are ramping up a QR code-driven virtual toy store program first introduced last year with more locations around Canada to help commuters shop for gifts this holiday season.

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PayPal backs QR codes for real-world dominance as online competition grows

October 9, 2013

PayPal’s decision to support QR codes for mobile payments reflects the technology’s ubiquity while cementing the company’s aspirations to transfer its online success to bricks-and-mortar transactions.

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H.I.S. jeans simplifies online purchases via QR code-enabled payments

September 3, 2013

H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.

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Sperry Top-Sider builds sweepstakes, mcommerce momentum via QR codes

August 7, 2013

Sperry Top-Sider is triggering participation for an online campaign by plastering mobile bar codes on pieces of print collateral.

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