Articles Tagged ‘QR codes’


Target eyes own mobile wallet as payments habits begin to change

December 21, 2015

Target is reportedly working on its own mobile wallet, borrowing a page from Walmart as the need to address consumers’ growing demand for smartphone services takes on greater urgency.

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MobileCause shines spotlight on text-to-donate campaigns with film tie-in

October 27, 2015

Fundraising platform MobileCause is bringing text-to-donate campaigns to the forefront by allowing audiences viewing Warren Miller’s Chasing Shadows film to virtually send funds to help the Nepal earthquake relief efforts, proving that QR codes and SMS functions have not become dormant.

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Mobile Minutes: Alibaba’s QR codes; Apple patents vs. Samsung; Microsoft’s mobile updates; Snapchat’s storytelling

May 19, 2015

Today in mobile marketing – Alibaba reveals a new kind of QR code to fight counterfeits; Apple gets mixed ruling in first Samsung appeal; Microsoft’s Windows 10 Mobile updates may not depend on wireless service providers; Snapchat: A new mobile challenge for storytelling.

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Denny’s taps NASCAR star for mobile-enhanced content in restaurants

April 3, 2015

Restaurant chain Denny’s is teaming up with NASCAR driver Denny Hamlin to introduce a mobile “Denny’s Denny’s” location that travels with the star on his racing trips, and is leveraging QR codes in restaurants nationwide as well as selfie booths to spread the word via smartphone users.

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Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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Toys R Us taps QR codes for easy navigation to Thanksgiving deals

November 10, 2014

Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.

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Zapper boosts at-the-table mobile payments via QR codes

August 7, 2014

Hundreds of independent restaurants and chains are enabling diners to scan a QR code printed on bills using a free mobile app without having to wait for a card terminal.

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7-Eleven’s Coca-Cola promotion taps mobile for a unified experience

July 3, 2014

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.

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MAC Cosmetics crafts mobile campaign to drive sales

January 13, 2014

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program

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Denny’s boosts QR code, augmented reality strategy with social campaign

November 7, 2013

Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.

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