NEW YORK – An IKEA executive at the Mcommerce Summit: State of Mobile Commerce 2016 revealed that the retailer is testing a mobile program that generates QR codes for the products in customers’ carts to speed up checkout, part of an ongoing focus on in-store technology that makes shoppers’ lives easier.
Articles Tagged ‘QR codes’
Target is reportedly working on its own mobile wallet, borrowing a page from Walmart as the need to address consumers’ growing demand for smartphone services takes on greater urgency.
Fundraising platform MobileCause is bringing text-to-donate campaigns to the forefront by allowing audiences viewing Warren Miller’s Chasing Shadows film to virtually send funds to help the Nepal earthquake relief efforts, proving that QR codes and SMS functions have not become dormant.
Mobile Minutes: Alibaba’s QR codes; Apple patents vs. Samsung; Microsoft’s mobile updates; Snapchat’s storytellingMay 19, 2015
Today in mobile marketing – Alibaba reveals a new kind of QR code to fight counterfeits; Apple gets mixed ruling in first Samsung appeal; Microsoft’s Windows 10 Mobile updates may not depend on wireless service providers; Snapchat: A new mobile challenge for storytelling.
Restaurant chain Denny’s is teaming up with NASCAR driver Denny Hamlin to introduce a mobile “Denny’s Denny’s” location that travels with the star on his racing trips, and is leveraging QR codes in restaurants nationwide as well as selfie booths to spread the word via smartphone users.
Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.
Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.
Hundreds of independent restaurants and chains are enabling diners to scan a QR code printed on bills using a free mobile app without having to wait for a card terminal.
Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.
MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program