Articles Tagged ‘proximity marketing’


Cutting through the noise around location accuracy

July 14, 2016

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

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Mobile’s biggest opportunity is not advertising or an app

January 18, 2016

Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away.

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Beacons to deliver 1.6B coupons annually by 2020: report

December 9, 2015

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

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Why digital signage and mobility are the future of marketing

May 9, 2011

Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.

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Battle lines being drawn in NFC arena

March 30, 2011

With Google, MasterCard and Citi reportedly teaming up to go head-to-head with the U.S. carriers’ Isis joint venture with Discover Card and Barclaycard, a war in the near field communication space is on the horizon.

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Location-based ads drive mobile shopping: survey

February 11, 2011

Location-based ads are driving mobile shopping, with 17 percent of the on-the-go audience making purchases via mobile, according to a JiWire report.

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Loc-Aid lands $13M to spread cross-carrier location-based services

February 7, 2011

Loc-Aid, a location-as-a-service company that connects mobile enterprises to wireless subscribers, has secured $13 million in a Series C financing round to support the company’s growth.

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Where Inc. awarded geofence patent covering mobile commerce

December 27, 2010

Where Inc. has been awarded Patent No. 7,848,765 by the United States Patent Office. The patent safeguards the company’s technology related to the use of geofences in the delivery of applications, content and mobile coupons.

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