With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?
Articles Tagged ‘proximity marketing’
Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away.
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.
With Google, MasterCard and Citi reportedly teaming up to go head-to-head with the U.S. carriers’ Isis joint venture with Discover Card and Barclaycard, a war in the near field communication space is on the horizon.
Location-based ads are driving mobile shopping, with 17 percent of the on-the-go audience making purchases via mobile, according to a JiWire report.
Loc-Aid, a location-as-a-service company that connects mobile enterprises to wireless subscribers, has secured $13 million in a Series C financing round to support the company’s growth.
Where Inc. has been awarded Patent No. 7,848,765 by the United States Patent Office. The patent safeguards the company’s technology related to the use of geofences in the delivery of applications, content and mobile coupons.