Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

Procter & Gamble’s Always has rolled out an application that not only provides branded content and tips, but also lets women discreetly buy feminine hygiene products directly on their mobile devices.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.