PayPal saw a 193 percent increase in mobile payment volume on Black Friday compared to 2011, with a majority of consumers shopping around the world via their smartphones between noon and 1 p.m.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
Free shipping offers have traditionally been one of the top strategies for online retailers to entice shoppers to make purchases during the busy holiday season. However, as consumers increasingly turn to their smartphones for shopping needs, marketers need to ensure they have consistent offers on both desktop and mobile.
Experian’s PriceGrabber has launched a mobile application to tap into the local daily deal space.
Eighty-four percent of mobile users with downloaded shopping applications are predicted to use them to save money this holiday season, according to a new Pricegrabber study.
Offering free shipping to consumers is one way retailers will encourage trial of the medium this holiday season, pushing comparison shoppers to buy from one retailer and not another.
This holiday season, 13 percent of holiday shoppers are expected to use their mobile devices, according to a new study from PriceGrabber.
Almost three-quarters of consumers – 72 percent – are using their mobile phones to receive coupons, product deals and price alerts, according to a new mobile shopping survey from PriceGrabber.
Experian’s PriceGrabber is offering consumers better shopping functionality, discount badges and bricks-and-mortar product availability via an enhanced Android application.
Experian’s PriceGrabber is enhancing its mobile applications by letting consumers set price alerts and check local sources.
Mobile Commerce Daily homepage | General news RSS feed
RSS |
Make us your homepage |
Also known as Mcommerce Daily |
Follow us on Twitter |
Mobile-friendly version
May 26, 2013