PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Popeye’s mobile coupon campaign that promotes the fast food chain’s three-piece chicken dinner has achieved a 54 percent double opt-in.

Brands including Firestone, Hollywood Video, Popeye’s, Borders and OshKosh B’gosh are distributing coupons via smartphone applications.