Staples is further bridging the gap between physical and digital shopping experiences by piloting a new in-application feature that enables users to leverage an interactive store map to locate products more quickly, tapping a rising trend used by other major retailers such as Target.
Articles Tagged ‘Point Inside’
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays.
Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
Retailers who add store mode features such as in-store location to their branded mobile applications drive five times more shopper engagement than apps without these features, according to a new report from Point Inside.
By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.
Today in mobile commerce: Brazilian retailer Grupo Pao de Acucar invests in mobile commerce; Point Inside expands to Android devices.
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
Point Inside Inc. has launched an iPhone application that lets consumers navigate hundreds of shopping malls and receive promotions from local retailers.