Best Buy drives foot traffic to locations via geofencing campaign
December 20, 2012Best Buy is working with Placecast and SocialVibe on a new geofencing mobile effort that rewards consumers when they participate.
Articles Tagged ‘Placecast’
Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text alert
September 21, 2012An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
September 20, 2012Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
September 12, 2012Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.
The power of location-based technology
September 10, 2012Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the technology to not only better target consumers, but increase foot traffic.
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
September 1, 2012Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.
Top do’s and don’ts of mobile commerce
August 14, 2012The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC to drive sales. Although effective, many companies are still not using mobile to the best of their abilities to drive engagement.
Data is key to the future of mobile check-ins
June 1, 2012Mobile check-ins have been losing steam for a while. However, by offering an upfront value, as well as relevant and tailored content, marketers can drive that in-store traffic.
Will wide-scale adoption of geofencing happen this year?
April 16, 2012While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.
Gap tests location-based deals to bolster mcommerce strategy
March 15, 2012Gap recently ran a two-week campaign that used location to drive users to nearby stores with a mobile coupon.
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