Pizza Hut is following in Domino’s footsteps by rolling out a mobile-enabled order navigation platform that allows customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering to stay competitive in the sector.
Articles Tagged ‘Pizza Hut’
Pizza Hut’s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers’ addiction to their smartphones, built on their growing trust in mobile commerce.
LITCHFIELD PARK, AZ – Executives from several merchants at the Mobile Shopping Summit 2014 are split on Apple Pay’s near-term potential, citing both significant opportunities as well as challenges faced by the new payments scheme.
Restaurant chain Pizza Hut and floral and gift retailer 1800Flowers are participating with Visa Checkout for its nationwide NFL campaign, offering promotions and exclusive deals to the platform’s enrollees.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Pizza Hut is deploying augmented reality and a hashtag campaign to help reintroduce a menu favorite, Cheesy Bites pizza, as part of its partnership with Teenage Mutant Ninja Turtles around the upcoming reboot of the film.
Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a “Shelfie.”
Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.
Faster is better, at least when it comes to mobile ordering, hence Pizza Hut’s focus on enabling mobile users to place an order in seconds with its newly overhauled mobile applications and site.
While many of the major pizza chains are dabbling in mobile campaigns and mobile offers, Domino’s is leading the pack in driving customer loyalty by focusing on providing faster and easier ways for consumers to order pizza via mobile.