Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.
Articles Tagged ‘Pizza Hut’
As consumers grow increasingly comfortable with using their smartphones to pay for purchases, brands including Pizza Hut, Walmart and OpenTable have revolutionized the payments sector with AI-enabled initiatives, widespread mobile wallet rollouts and streamlined on-site checkouts.
Mobile payments continued to reach for new heights this past quarter, with strong initiatives in contactless payment options, mobile Web purchasing and wearable commerce promising to attract new users.
Pizza Hut, Virgin America and Fandango are leveraging Visa Checkout’s new spin on mobile payment checkout buttons that allows shoppers to make a purchase by swiping, reflecting growing interest in swipeable commerce.
Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.
As Visa continues to evangelize its mobile payment platform, Visa Checkout, the brand has seen strong support from connected moms, who can quickly take an offer viral.
A heaping of smaller to mid-size pizza brands are leveraging mobile loyalty and geofencing to attract more consumers and their taste buds during National Pizza Month in October, proving that rewards programs are paramount in starving off competition from heavyweights such as Pizza Hut and Domino’s.
Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones.
Mobile Minutes: Pizza Hut’s smartphone projector; Digital paper; Pandora vs. Apple Music; Mobile Web rivalryJune 10, 2015
Today in mobile marketing – Pizza Hut has a new box that turns into a movie projector for your smartphone; Digital paper will replace tablets, Axel Springer says; Pandora stock drops as Apple Music is announced; The mobile Web is turning big industries into even bigger rivals.
Pizza Hut is following in Domino’s footsteps by rolling out a mobile-enabled order navigation platform that allows customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering to stay competitive in the sector.