Fast food chains Pizza Hut and Boston Market are enhancing their loyalty strategies by giving customers a way to scan 2D bar codes for a chance to win a prize.

Pizza Hut has debuted a new iPhone application that lets French consumers order their favorite pizza for pick-up or delivery.

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

Pizza Hut is expanding its mobile offerings with applications for the iPad and Android platforms and is updating its existing iPhone app at the same time.

While mobile food ordering is still nascent, quick-service and fast-casual restaurant chains that have launched mobile applications with ordering capabilities have boosted the frequency and average size of customers’ orders.

NEW YORK – A Walgreens executive said mobile payments will be another piece of the mobile puzzle as the space continues to mature.

Pizza Hut is enabling mobile ordering of its European-inspired pizzas, pastas, salads and desserts via its application for Apple’s iPhone and iPad.

How to conduct mobile marketing in-store, on the mobile Web and beyond? Learn from Pizza Hut and Foster’s Treasury Wine Estates in this free webinar on Aug. 25.

Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders. Sorry for the mistake.

Buoyed by the success of its mobile iPhone application, Pizza Hut is about to get more ambitious with iPad and Android apps.