AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit said that marketers need to focus on how near-field communication can be used to increase in-store engagement.
Articles Tagged ‘Peter Sheldon’
In the past six months, mcommerce has grown by 25 percent, faster than any other mobile channel, according to a Forrester analyst.
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce OfferingJune 20, 2011
Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.