Pepsi’s Propel Zero Water brand is giving athletes a free taste of its product as a reward for using their favorite applications including MapMyRun and Nexercise.

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

PepsiCo Foodservice has launched a mobile loyalty program in the form of an iPhone application that rewards consumers for visiting restaurants that serve Pepsi beverages.

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.