Articles Tagged ‘Passbook’


7-Eleven tacks on Passbook integration for app and Apple Watch

August 18, 2015

Convenience store chain 7-Eleven is adding Passbook support to its application to drive mobile purchases by streamlining transactions and making it easier for users to participate in the retailer’s loyalty program.

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Capital Teas leverages Passbook and loyalty app to drive sales

October 6, 2014

Capital Teas is leveraging Passbook with a new loyalty mobile application designed to enhance consumers’ mobile experiences and streamline payments.

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Pep Boys connects with Passbook, driving incremental value

September 15, 2014

Pep Boys reports promising results after partnering with Apple’s Passbook and Android’s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers.

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Will Apple’s commerce push include broader mPOS play?

May 15, 2014

Apple is reportedly introducing a new mPOS system in its own retail stores, possibly signaling its intention to introduce a solution more broadly in the market.

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Toys “R” Us hooks coupon redemptions through Passbook-enabled ads

January 7, 2014

Toys “R” Us is significantly streamlining the coupon redemption process with a new mobile advertising campaign that directly integrates Apple’s Passbook so consumers can easily save a limited-time offer.

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AAA integrates with Passbook to meet members’ needs

July 22, 2013

AAA has updated its mobile application to let members access membership discounts via Apple’s Passbook.

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Alaska Airlines drives app engagement with Passbook integration, push messaging

June 4, 2013

The Alaska Airlines mobile application for iOS users has been updated to enable users to add their boarding pass to Passbook, helping the airline improve customer experiences and increasing engagement.

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Mobile coupons edge out print as retailers switch strategy

March 29, 2013

Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.

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Dunkin’ Donuts plunges further into mcommerce with Passbook integration

March 4, 2013

Dunkin’ Donuts is giving consumers another way to pay for food, beverages and merchandise at the company’s participating locations by adding its mobile application to Apple’s Passbook.

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Why the mobile wallet will reign in 2013

January 7, 2013

Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.

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