Ralph Lauren is running a banner ad promoting its first-ever shoppable storybook in the New York Times Editors’ Choice iPad application.

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.

NEW YORK – There’s nothing that will showcase the ease and effectiveness of a mobile marketing program like a living case study. Ad:tech attendees got just that at on e of the Mobile Mix panels.