While mobile food ordering is still nascent, quick-service and fast-casual restaurant chains that have launched mobile applications with ordering capabilities have boosted the frequency and average size of customers’ orders.
PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.
Panda Express, a Chinese takeout chain with more than 1,300 locations in the United States, is running a pilot program to test the effectiveness of online and mobile ordering.
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May 19, 2013