BOSTON – A Magic Beans executive at Shop.org’s Annual Summit said customers using a mobile self-checkout application spend 8 percent more than non-users on average.

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, is enhancing its in-store customer experience by deploying an iPad retailing app into 300 stores nationwide.

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle everything from searching, shopping and buying.

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.