This holiday season, brands and marketers are stepping up their mobile application efforts. After skyrocketing mobile sales this Black Friday and Cyber Monday, retailers are starting to understand that mobile shopping apps are crucial to holiday mobile efforts.

Overstock.com has unveiled a new iPad application that lets consumers browse and find great deals on products while on the go.

Online retailer Overstock.com has added an additional sales channel to its mobile offerings with a new commerce application.

Online discount retailer Overstock.com said mobile commerce will continue to become a growing segment of online shopping in this exclusive interview with Mobile Commerce Daily.