Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.
Articles Tagged ‘Old Navy’
Mobile Marketer today – Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads; Pepsi Challenge is updated with global reach in major social push.
Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.
The growing use of smartphones for shopping-related activities has created a new window of opportunity for retailers to reach extreme last-minute shoppers on the days leading up to Christmas, according to a new report today from xAd.
Shopping application shopkick now enables consumers to earn rewards for in-app purchases from retailers such as Old Navy, Best Buy and Macy’s in addition to being rewarded for walking into a physical store.
Old Navy is continuing to rely on mobile rewards as a way to make shopping more interactive via a new advertising campaign that incorporates commerce and video.
Retailers are constantly thinking outside the box when it comes to updating their shopping applications. Here is how American Eagle Outfitters and Old Navy have taken different routes with their iPhone applications and mobile sites.
Old Navy is offering consumers deals such as $5 for each of its graphic tees via a new mobile ad campaign.
Brands and marketers are taking note that mobile is a key ingredient in driving in-store traffic and retail sales. It is no surprise that companies are building apps specifically for Black Friday to provide consumers with another purchasing medium.
A common trend in 2011, was the creation of retail mobile applications meant to serve as a utility and to cultivate loyal customers.