Retailers are constantly thinking outside the box when it comes to updating their shopping applications. Here is how American Eagle Outfitters and Old Navy have taken different routes with their iPhone applications and mobile sites.
Old Navy is offering consumers deals such as $5 for each of its graphic tees via a new mobile ad campaign.
Brands and marketers are taking note that mobile is a key ingredient in driving in-store traffic and retail sales. It is no surprise that companies are building apps specifically for Black Friday to provide consumers with another purchasing medium.
A common trend in 2011, was the creation of retail mobile applications meant to serve as a utility and to cultivate loyal customers.
Old Navy is using mobile to reward shoppers with deals and offers just by walking into its store locations across the United States.
Gap Inc. is expanding its Gap Mobile4U program to deliver personalized real-time location-based discounts for the holidays and throughout the year.
Specialty retailer Old Navy is upping its mobile efforts with an iPhone application designed to increase holiday sales and let consumers know about new products.
Old Navy is stepping up its game via a new initiative that incorporates targeted mobile ads that lead consumers to the company’s optimized site where they can shop the latest looks for fall.
Old Navy has partnered with Shazam to let its users shop for fashion items and get exclusive deals via the company’s mobile application.
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May 22, 2013