Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.
Articles Tagged ‘Old Navy’
The growing use of smartphones for shopping-related activities has created a new window of opportunity for retailers to reach extreme last-minute shoppers on the days leading up to Christmas, according to a new report today from xAd.
Shopping application shopkick now enables consumers to earn rewards for in-app purchases from retailers such as Old Navy, Best Buy and Macy’s in addition to being rewarded for walking into a physical store.
Old Navy is continuing to rely on mobile rewards as a way to make shopping more interactive via a new advertising campaign that incorporates commerce and video.
Retailers are constantly thinking outside the box when it comes to updating their shopping applications. Here is how American Eagle Outfitters and Old Navy have taken different routes with their iPhone applications and mobile sites.
Old Navy is offering consumers deals such as $5 for each of its graphic tees via a new mobile ad campaign.
Brands and marketers are taking note that mobile is a key ingredient in driving in-store traffic and retail sales. It is no surprise that companies are building apps specifically for Black Friday to provide consumers with another purchasing medium.
A common trend in 2011, was the creation of retail mobile applications meant to serve as a utility and to cultivate loyal customers.
Old Navy is using mobile to reward shoppers with deals and offers just by walking into its store locations across the United States.
Gap Inc. is expanding its Gap Mobile4U program to deliver personalized real-time location-based discounts for the holidays and throughout the year.