Articles Tagged ‘Old Navy’


Old Navy hops on mobile donation bandwagon via charitable social campaign

November 16, 2015

Gap Inc.’s Old Navy is unzipping consumers’ holiday shopping excitement via its annual Overnight Millionaire sweepstakes and a social media-enabled donation campaign to celebrate good deeds during one of the most charitable seasons.

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Top 10 Q3 mobile and social commerce activations

October 5, 2015

Walgreens, Express and Target are paving the way in serving mobile and social experiences that boost sales and innovate within the commerce field.

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Old Navy leverages bloggers to extend summer sales into autumn relevancy

September 8, 2015

Old Navy is not letting the end of summer pass by without a final attempt to drive sales for its warm weather apparel, leveraging the pull of fashion bloggers and Twitter to help extend the appeal of these items into fall.

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Old Navy matches flip-flops to emoji use in summer promotion

June 8, 2015

Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.

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Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads – Mobile Marketer

March 12, 2015

Mobile Marketer today – Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads; Pepsi Challenge is updated with global reach in major social push.

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Old Navy taps SMS to drive excitement for Black Friday promotions

November 13, 2014

Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.

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Mobile breeds new shopping opportunity in days before Christmas

December 17, 2013

The growing use of smartphones for shopping-related activities has created a new window of opportunity for retailers to reach extreme last-minute shoppers on the days leading up to Christmas, according to a new report today from xAd.

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Shopkick extends reach into mcommerce with in-app purchasing from major retailers

July 24, 2013

Shopping application shopkick now enables consumers to earn rewards for in-app purchases from retailers such as Old Navy, Best Buy and Macy’s in addition to being rewarded for walking into a physical store.

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Old Navy spurs mobile shopping through commerce-enabled advertising

May 30, 2013

Old Navy is continuing to rely on mobile rewards as a way to make shopping more interactive via a new advertising campaign that incorporates commerce and video.

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What works: American Eagle Outfitters or Old Navy’s app-driven mobile commerce strategy

August 24, 2012

Retailers are constantly thinking outside the box when it comes to updating their shopping applications. Here is how American Eagle Outfitters and Old Navy have taken different routes with their iPhone applications and mobile sites.

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