Articles Tagged ‘Old Navy’


Mobile breeds new shopping opportunity in days before Christmas

December 17, 2013

The growing use of smartphones for shopping-related activities has created a new window of opportunity for retailers to reach extreme last-minute shoppers on the days leading up to Christmas, according to a new report today from xAd.

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Shopkick extends reach into mcommerce with in-app purchasing from major retailers

July 24, 2013

Shopping application shopkick now enables consumers to earn rewards for in-app purchases from retailers such as Old Navy, Best Buy and Macy’s in addition to being rewarded for walking into a physical store.

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Old Navy spurs mobile shopping through commerce-enabled advertising

May 30, 2013

Old Navy is continuing to rely on mobile rewards as a way to make shopping more interactive via a new advertising campaign that incorporates commerce and video.

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What works: American Eagle Outfitters or Old Navy’s app-driven mobile commerce strategy

August 24, 2012

Retailers are constantly thinking outside the box when it comes to updating their shopping applications. Here is how American Eagle Outfitters and Old Navy have taken different routes with their iPhone applications and mobile sites.

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Old Navy drives traffic in-store, to mobile site via ad campaign

December 12, 2011

Old Navy is offering consumers deals such as $5 for each of its graphic tees via a new mobile ad campaign.

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Top mobile apps for Black Friday 2011

November 23, 2011

Brands and marketers are taking note that mobile is a key ingredient in driving in-store traffic and retail sales. It is no surprise that companies are building apps specifically for Black Friday to provide consumers with another purchasing medium.

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Best mobile retail apps of 2011

November 22, 2011

A common trend in 2011, was the creation of retail mobile applications meant to serve as a utility and to cultivate loyal customers.

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Old Navy increases in-store traffic via mobile rewards strategy

November 10, 2011

Old Navy is using mobile to reward shoppers with deals and offers just by walking into its store locations across the United States.

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Gap offers personalized location-based deals via SMS program

November 9, 2011

Gap Inc. is expanding its Gap Mobile4U program to deliver personalized real-time location-based discounts for the holidays and throughout the year.

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Old Navy to bolster holiday sales with in-store shopping app

November 8, 2011

Specialty retailer Old Navy is upping its mobile efforts with an iPhone application designed to increase holiday sales and let consumers know about new products.

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