OfficeMax offers incentive to drive mobile ad click-throughs
January 3, 2013OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.
Articles Tagged ‘OfficeMax’
OfficeMax personalizes virtual holiday greetings via app
November 28, 2012OfficeMax is taking its popular ElfYourself holiday marketing mobile this year with an application that increases brand awareness and drives in-store traffic.
OfficeMax puts customer benefits before ROI in mobile
January 20, 2012NEW YORK – An OfficeMax keynote at the Mobile FirstLook: Strategy 2012 conference discussed the retailer’s approach to mobile which revolves around giving customers easy access to the brand ahead of delivering ads.
OfficeMax delivers faster in-store experience with Google Wallet
October 4, 2011OfficeMax is letting in-store customers pay via Google Wallet to deliver a faster, personalized in-store shopping experience.
OfficeMax exec: Mobile integral to customer loyalty strategy
January 21, 2011The mobile medium in general and smartphone applications in particular are key elements of office products retailer OfficeMax Inc.’s strategy for engaging its best customers via its MaxPerks loyalty program.
OfficeMax distributes weekly circular, special offers via multiplatform mobile app
January 7, 2011Office products retailer OfficeMax has enhanced its free application for Apple’s iPhone with mobile-only deals and launched a version for Google’s Android.
OfficeMax mobile social app drives calendar sales among holiday party-goers
December 6, 2010Office products retailer OfficeMax has introduced the Holiday Party Bingo iPhone application that works alone or in conjunction with the companion Facebook application to engage holiday party-goers.
OfficeMax ingratiates loyalty members with mobile rewards
August 30, 2010Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.
Office supply merchants’ back-to-school mobile efforts incomplete
August 6, 2010Few office supply retailers or manufacturers have implemented fully realized mcommerce strategies on their mobile-optimized Web sites this back-to-school season.
OfficeMax enters mobile commerce
December 4, 2009Retailer OfficeMax has launched a mobile commerce site right in time for the holiday shopping season.
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