Articles Tagged ‘OfficeMax’


OfficeMax offers incentive to drive mobile ad click-throughs

January 3, 2013

OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.

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OfficeMax personalizes virtual holiday greetings via app

November 28, 2012

OfficeMax is taking its popular ElfYourself holiday marketing mobile this year with an application that increases brand awareness and drives in-store traffic.

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OfficeMax puts customer benefits before ROI in mobile

January 20, 2012

NEW YORK – An OfficeMax keynote at the Mobile FirstLook: Strategy 2012 conference discussed the retailer’s approach to mobile which revolves around giving customers easy access to the brand ahead of delivering ads.

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OfficeMax delivers faster in-store experience with Google Wallet

October 4, 2011

OfficeMax is letting in-store customers pay via Google Wallet to deliver a faster, personalized in-store shopping experience.

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OfficeMax exec: Mobile integral to customer loyalty strategy

January 21, 2011

The mobile medium in general and smartphone applications in particular are key elements of office products retailer OfficeMax Inc.’s strategy for engaging its best customers via its MaxPerks loyalty program.

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OfficeMax distributes weekly circular, special offers via multiplatform mobile app

January 7, 2011

Office products retailer OfficeMax has enhanced its free application for Apple’s iPhone with mobile-only deals and launched a version for Google’s Android.

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OfficeMax mobile social app drives calendar sales among holiday party-goers

December 6, 2010

Office products retailer OfficeMax has introduced the Holiday Party Bingo iPhone application that works alone or in conjunction with the companion Facebook application to engage holiday party-goers.

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OfficeMax ingratiates loyalty members with mobile rewards

August 30, 2010

Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

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Office supply merchants’ back-to-school mobile efforts incomplete

August 6, 2010

Few office supply retailers or manufacturers have implemented fully realized mcommerce strategies on their mobile-optimized Web sites this back-to-school season.

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OfficeMax enters mobile commerce

December 4, 2009

Retailer OfficeMax has launched a mobile commerce site right in time for the holiday shopping season.

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