With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

NEW YORK – Another year, another show. But there was little sign that technology providers at the NRF trade show acknowledged the consumer’s new shopping tool of choice: mobile.