NEW YORK – A Belk executive at the NRF 105th Annual Convention & Expo said the retailer is conducting tests in the mobile messaging space by sending relevant content and coupons to shoppers’ smartphones, showcasing the potency of beacons for department stores.
Articles Tagged ‘NRF’
NEW YORK – A Panera Bread executive at the NRF 105th Annual Convention & Expo revealed how the quick service restaurant marketer is planning to integrate its popular loyalty program with Apple Pay, following success with early adoption of the payment service.
Expect to hear a lot this week about how retailers are building on recent omnichannel successes as they look to take the focus off a rash of store closings. Starbucks will also be getting in on the omnichannel conversation as it shares recent mobile payments and ordering results. For the full forecast, watch this video.
While mobile’s influence on holiday shopping will reach unprecedented levels this year both online and in-store, the impact of mobile payments is likely to be insignificant – except for retailers catering to higher income brackets.
Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
NEW YORK – Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands.
The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.