Articles Tagged ‘NRF’


Back-to-school spending to grow 3.3pc: NRF

August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Share on FacebookShare on LinkedInShare on Twitter

Crate & Barrel exec: Keep it simple with mobile checkout

January 16, 2014

NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks exec: Balance rigor and flexibility when testing new technology

January 15, 2014

NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.

Share on FacebookShare on LinkedInShare on Twitter

Century 21 prioritizes mobile in significant loyalty program push

January 14, 2014

NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year.

Share on FacebookShare on LinkedInShare on Twitter

Coca-Cola exec: Loyalty moves consumers to mobile wallets

January 17, 2013

NEW YORK – A Coca-Cola executive at the NRF 102nd Annual Convention & Expo said that the ability to layer in loyalty and offers is what will help push consumers to start using mobile wallets.

Share on FacebookShare on LinkedInShare on Twitter

Mobile device is game-changer for in-store engagement: Indigo Books & Music exec

January 16, 2013

NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.

Share on FacebookShare on LinkedInShare on Twitter

65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee – Luxury Daily

January 16, 2013

Luxury Daily today – 65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee; Associates armed with technology are most powerful showrooming tool: NRF speaker.

Share on FacebookShare on LinkedInShare on Twitter

ForeSee exec: Multichannel shoppers are power users

January 15, 2013

NEW YORK – A ForeSee executive at the NRF 102nd Annual Convention & Expo said that as users continue to rely on multiple screens and devices, the shift has put the consumer in control of the shopping experience.

Share on FacebookShare on LinkedInShare on Twitter

Trick is finding the treat within location-based ads

October 24, 2012

Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.

Share on FacebookShare on LinkedInShare on Twitter

Boosting customer loyalty is key to retail success: NRF exec

January 18, 2012

NEW YORK – A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database.

Share on FacebookShare on LinkedInShare on Twitter