Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
Articles Tagged ‘NRF’
Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
NEW YORK – Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands.
The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year.
NEW YORK – A Coca-Cola executive at the NRF 102nd Annual Convention & Expo said that the ability to layer in loyalty and offers is what will help push consumers to start using mobile wallets.
NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.