The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
Articles Tagged ‘NRF’
NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year.
NEW YORK – A Coca-Cola executive at the NRF 102nd Annual Convention & Expo said that the ability to layer in loyalty and offers is what will help push consumers to start using mobile wallets.
NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.
65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee – Luxury DailyJanuary 16, 2013
Luxury Daily today – 65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee; Associates armed with technology are most powerful showrooming tool: NRF speaker.
NEW YORK – A ForeSee executive at the NRF 102nd Annual Convention & Expo said that as users continue to rely on multiple screens and devices, the shift has put the consumer in control of the shopping experience.
Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.
NEW YORK – A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database.