As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
Articles Tagged ‘NRF’
NEW YORK – Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands.
The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.
NEW YORK – A Starbucks executive at the NRF 103rd Annual Convention & Expo discussed how the coffee giant approaches innovation and testing through thorough omnianalytics.
NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year.
NEW YORK – A Coca-Cola executive at the NRF 102nd Annual Convention & Expo said that the ability to layer in loyalty and offers is what will help push consumers to start using mobile wallets.
NEW YORK – An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.
65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee – Luxury DailyJanuary 16, 2013
Luxury Daily today – 65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee; Associates armed with technology are most powerful showrooming tool: NRF speaker.
NEW YORK – A ForeSee executive at the NRF 102nd Annual Convention & Expo said that as users continue to rely on multiple screens and devices, the shift has put the consumer in control of the shopping experience.