While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.

Specialty retail chain Express is giving customers a chance to earn points that can be redeemed for rewards when they take certain mobile and social actions.

In what likely means a major step forward for its mobile strategy, Best Buy has hired Stephen Gillett, an instrumental force in Starbucks’ mobile successes over the past couple of years, to further the retailer’s position in the mcommerce space.

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as retailers that took full advantage of mobile commerce during the 2011 holiday season.

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays.

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.

Mobile will play a significant role this holiday season with more consumers using their devices to price compare. However, with Best Buy being called the showroom for Amazon, what impact will mobile price comparisons have on retailers?

Price transparency has become an overnight issue for retailers with a growing number of mobile applications and services in the market that let consumers compare the prices of products across retail locations while on the go and in shopping mode.

Macy’s Inc. has launched an mcommerce Web site for its Macy’s-brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications.