Articles Tagged ‘Nikki Baird’


How can retailers recondition consumers’ mobile price comparison shopping habits?

June 7, 2016

Despite growing numbers of shoppers engaging in smartphone-enabled price comparisons, retailers may be able to gradually wean them off this behavior by connecting all digital assets to in-store experiences and developing mobile content that meets customers’ needs.

Share on FacebookShare on LinkedInShare on Twitter

Omnichannel services attract holiday shoppers but free shipping reigns supreme

October 26, 2015

Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases.

Share on FacebookShare on LinkedInShare on Twitter

Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

Share on FacebookShare on LinkedInShare on Twitter

Zapper boosts at-the-table mobile payments via QR codes

August 7, 2014

Hundreds of independent restaurants and chains are enabling diners to scan a QR code printed on bills using a free mobile app without having to wait for a card terminal.

Share on FacebookShare on LinkedInShare on Twitter

Merchants uncovering how to drive loyalty through coupon apps

February 24, 2014

With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.

Share on FacebookShare on LinkedInShare on Twitter

ShopRite streamlines in-store checkout via customer-facing app

February 7, 2014

ShopRite has begun piloting a program that leverages mobile scanning to simplify the checkout experience for consumers.

Share on FacebookShare on LinkedInShare on Twitter

Is mobile failing at driving in-store traffic?

January 27, 2014

With light foot traffic dragging down retail sales over the holidays even as mobile commerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.

Share on FacebookShare on LinkedInShare on Twitter

Verizon redesigns in-store experience with hands-on mobile approach

January 10, 2014

Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.

Share on FacebookShare on LinkedInShare on Twitter

Retailers must have tablet-first Web experiences in post-PC world

January 8, 2014

While tablet-driven sales were strong during the 2013 holiday shopping season, they could have been even higher if it were not for the fact that retailers continue to underinvest in tablet strategies, particularly when it comes to device-specific Web sites.

Share on FacebookShare on LinkedInShare on Twitter

Retailers should focus on loyalty over promotions in apps

December 26, 2013

It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.

Share on FacebookShare on LinkedInShare on Twitter