Mobile point-of-sale is being rolled out more broadly by retailers such as Coach this holiday season as marketers brace for showrooming and create compelling in-store experiences.
Articles Tagged ‘Nikki Baird’
While Bitcoin is still a new and relatively untested payment network, it does have the potential to provide certain benefits in mobile such as an easier method of transaction for consumers and lower transaction costs for retailers.
Early-bird and last-minute shoppers pose an obvious marketing opportunity for retailers during the holidays to drive quick sales and offers via mobile. However, with the medium becoming more mainstream for marketers, influencing the standard holiday shopper with mobile will be a bigger focus.
Bonial International Group today has launched a mobile application called Retale to help United States retailers deliver the traditional circular in a new format.
Walmart, Sears and Nordstrom are a few of the many retailers making a bigger bet on ship-to-store efforts this holiday season, driven by the increasing importance of mobile for the bricks-and-mortar shopping experience.
Mobile is one of eBay’s bright spots these days, but the company’s strength here was not enough to offset weakness in its core marketplace business during the second quarter.
Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.
Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales.
With consumers increasingly shopping for everything from a new dress to tonight’s dinner via their smartphones, mobile-powered delivery services are expanding as merchants look to meet consumers’ escalating expectations for instant gratification.
Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.