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Articles Tagged ‘Nikki Baird’


Google exec: Sephora, eBay really embrace mobile across multiple tactics

January 26, 2012

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as retailers that took full advantage of mobile commerce during the 2011 holiday season.


Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

January 23, 2012

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays.

Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

January 20, 2012

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.

Are mobile price comparison apps a threat to retailers?

December 2, 2011

Mobile will play a significant role this holiday season with more consumers using their devices to price compare. However, with Best Buy being called the showroom for Amazon, what impact will mobile price comparisons have on retailers?

Mobile-enabled price transparency is a challenge for retailers

April 18, 2011

Price transparency has become an overnight issue for retailers with a growing number of mobile applications and services in the market that let consumers compare the prices of products across retail locations while on the go and in shopping mode.

Macy’s launches mcommerce destinations to drive mobile sales

July 21, 2010

Macy’s Inc. has launched an mcommerce Web site for its Macy’s-brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

Toys“R”Us makes ambitious play for mobile commerce

November 23, 2009

Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications.