Articles Tagged ‘Nikki Baird’


Merchants uncovering how to drive loyalty through coupon apps

February 24, 2014

With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.

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ShopRite streamlines in-store checkout via customer-facing app

February 7, 2014

ShopRite has begun piloting a program that leverages mobile scanning to simplify the checkout experience for consumers.

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Is mobile failing at driving in-store traffic?

January 27, 2014

With light foot traffic dragging down retail sales over the holidays even as mobile commerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.

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Verizon redesigns in-store experience with hands-on mobile approach

January 10, 2014

Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.

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Retailers must have tablet-first Web experiences in post-PC world

January 8, 2014

While tablet-driven sales were strong during the 2013 holiday shopping season, they could have been even higher if it were not for the fact that retailers continue to underinvest in tablet strategies, particularly when it comes to device-specific Web sites.

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Retailers should focus on loyalty over promotions in apps

December 26, 2013

It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.

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Urban Outfitters, H&M lead teen retailers in leveraging mobile for engagement

December 24, 2013

H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.

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Mobile POS moves to the masses this holiday season

November 26, 2013

Mobile point-of-sale is being rolled out more broadly by retailers such as Coach this holiday season as marketers brace for showrooming and create compelling in-store experiences.

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Should retailers begin accepting Bitcoins in-store and on mobile?

November 15, 2013

While Bitcoin is still a new and relatively untested payment network, it does have the potential to provide certain benefits in mobile such as an easier method of transaction for consumers and lower transaction costs for retailers.

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Early-bird shopper not the biggest mobile opportunity on Black Friday

November 11, 2013

Early-bird and last-minute shoppers pose an obvious marketing opportunity for retailers during the holidays to drive quick sales and offers via mobile. However, with the medium becoming more mainstream for marketers, influencing the standard holiday shopper with mobile will be a bigger focus.

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