Dollar Tree has rolled out a mobile-optimized commerce-enabled site that lets shoppers browse and purchase from its inventory.

Catalog and online retailer Oriental Trading Co. recently launched a mobile site in time for the holidays to make it easy for on-the-go shoppers to purchase party supplies and gift items.

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device.

Organization and storage retailer The Container Store has rolled out a mobile-optimized site to increase purchase intent and have a presence on any device that its tech-savvy customers are using.

As consumers become more open to mobile commerce, retailers and brands need to work on ensuring that the mobile site experience matches that of the desktop PC.

The Outnet is letting on-the-go, fashion-savvy consumers shop designer products at discount prices via its new mobile-optimized site.

PennySaverUSA.com is letting on-the-go users access and share mobile coupons via its new mobile-optimized site.

Active.com has rolled out a mobile-optimized site and iPhone application that lets users sign-up and pay for activities and events happening near them.

Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go.