Increasing the value of mobile payments
September 20, 2011Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.
Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.
While PayPal provided some more color around its push into mobile payments last week, a lot of details are still missing, such as how it will enable in-store payments.
VH1 is promoting its new TV series “Basketball Wives” via a near field communication-enabled mobile marketing campaign.
Isis can now count Visa, MasterCard, American Express and Discover among its partners as its looks to bring mobile commerce to a broad cross-section of U.S. consumers.
PayPal’s introduction of a peer-to-peer near field communication solution for Android reflects the company’s commitment to mobile, as well as its ambitions to own a piece of in-store transactions.
New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.
Isis will roll out its mobile commerce program in Austin, TX, during the first half of 2012 as it looks to reach more consumers with its NFC-enabled mobile payments service.
Global near field communication mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014, with the United States starting to catch up to other countries, according to a study by Juniper Research.
NEW YORK – Google is marking its territory in the mobile commerce space by partnering with Citi, MasterCard, First Data and Sprint to unveil a new mobile wallet that not only lets consumers store all of their cards on one single device, but pay for goods and services via one tap.
While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.