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Articles Tagged ‘NFC’


Increasing the value of mobile payments

September 20, 2011

Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.


PayPal looks to merchants as it builds mobile payments offering

September 19, 2011

While PayPal provided some more color around its push into mobile payments last week, a lot of details are still missing, such as how it will enable in-store payments.

VH1 taps NFC-enabled posters to promote new show

July 26, 2011

VH1 is promoting its new TV series “Basketball Wives” via a near field communication-enabled mobile marketing campaign.

Isis strengthens mcommerce goal via Visa, MasterCard relationship

July 20, 2011

Isis can now count Visa, MasterCard, American Express and Discover among its partners as its looks to bring mobile commerce to a broad cross-section of U.S. consumers.

PayPal P2P NFC solution boosts in-store proposition

July 14, 2011

PayPal’s introduction of a peer-to-peer near field communication solution for Android reflects the company’s commitment to mobile, as well as its ambitions to own a piece of in-store transactions.

Handicapping the mobile payments battle

June 30, 2011

New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.

Isis expands mcommerce reach to enable mobile payments

June 23, 2011

Isis will roll out its mobile commerce program in Austin, TX, during the first half of 2012 as it looks to reach more consumers with its NFC-enabled mobile payments service.

U.S. NFC transaction value catching up with Far East

June 9, 2011

Global near field communication mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014, with the United States starting to catch up to other countries, according to a study by Juniper Research.

How does Google’s entry change mcommerce as you know it?

May 27, 2011

NEW YORK – Google is marking its territory in the mobile commerce space by partnering with Citi, MasterCard, First Data and Sprint to unveil a new mobile wallet that not only lets consumers store all of their cards on one single device, but pay for goods and services via one tap.

Next wave of mobile marketing: NFC, QR codes and location-based technology

May 26, 2011

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.