Apple Pay and Samsung Pay are driving close to 70 percent of new customers making contactless payments via their mobile phones and near field communications technology, according to a new report from Juniper Research.
Articles Tagged ‘NFC’
Firebirds Wood Fired Grill is integrating FreedomPay’s pay-at-table solution into its chain of restaurants, enabling tech-savvy diners to pay their bills via NFC mobile wallets such as Android Pay and Apple Pay.
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
Mattress retailer Sleepy’s is fluffing its pillows for an uptick in sales as it begins rolling out contactless mobile payment terminals in all of its bricks-and-mortar stores, suggesting that more brands should streamline in-person checkouts with NFC capabilities.
While the EMV deadline arrives today, many retailers are not ready, suggesting that NFC payments solutions Apple Pay and Android Pay will continue to face more limited acceptance compared to Samsung Pay, which leverages older magnetic stripe technology.
Barclays Bank continues to jockey for a meaningful role in mobile payments in Britain, most recently with plans to update the Barclaycard Android application to enable tap-and-go payments and provide services unique to the space.
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s ‘Rodent Brain’ chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.
Bringing contactless mobile payments to bricks-and-mortar stores continues to be a challenging process plagued with technology difficulties, inexperienced store associates and an evolving landscape.
Microsoft is reportedly developing a payments solution for Windows devices, making it the latest mobile operating system to push into the space and lending further support to proximity payments.