With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.
Articles Tagged ‘NFC’
As competition in the mobile payments space continues to heat up, Isis is hoping to strike gold by giving iPhone users a way to take advantage of near-field communications payments.
The Isis mobile wallet will roll out nationwide later this year and will even make its way onto the iPhone, via a case with an embedded NFC chip. However, whether the necessary infrastructure is in place for wide-scale adoption is still a question.
MasterCard, Kalixa Group and DeviceFidelity are all working to launch the moneto mobile wallet in Britain to streamline mobile payments for consumers.
A number of near field communication-enabled devices are hitting the market and many marketers are experimenting with their own mobile payment technology. However, consumer education about NFC is still rather low and although the technology is somewhat new, 2013 may not be the year of contactless payments.
Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.
Outdoor gear brand JanSport is leveraging QR codes and NFC to mobilize transit shelters around New York’s Union Square neighborhood and drive foot traffic into retailer Paragon Sports’ nearby location.
A McDonald’s restaurant in Canada has completed NFC-based mobile tap-and-go transactions funded from a debit card account to support real-time sales via a smartphone.
Adspace Digital Mall Network has teamed up with Blue Bite to install near field communication technology into 140 malls and interact with shoppers in a new way.
Visa is partnering with Samsung to drive adoption of NFC mobile payments and accelerate the availability of mobile payments globally.