The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Next Issue Media, the digital publishing venture of Conde Nast, Hearst, Meredith, News Corp. and Time Inc., has selected Vindicia’s CashBox billing platform to power the sale of its interactive magazine and newspaper content to consumers worldwide.

Fox’s on-demand mobile TV subscription service Bitbop is running a contest letting participants solve a mystery for a chance to win a BlackBerry and a three-month subscription.

News Corp.’s Clear Channel Radio and General Electric have both debuted mobile-optimized online storefronts to expand their respective footprints and drive revenue.

ConAgra’s Pam cooking spray, Kellogg’s Special K, Cadbury Adams’ Trident gum, Tyson Foods, Sara Lee Corp.’s Jimmy Dean and Kimberly-Clark’s Huggies and Kotex brands are offering consumers mobile coupons.